Advertising · Vancouver, BC

Rich Media, Display & Native Advertising

Direct placements on websites we own and operate, plus campaigns across the wider web, with clear reporting on where every ad ran.

Explore Ad Placements → or call (800) 959-4590

What's Included

Ad Formats We Offer

Formats for every stage of a campaign.

Rich Media

Expandable and interactive HTML5 units coded to IAB specifications, plus video units that run your finished video.

Display Advertising

Leaderboard, rectangle, skyscraper and sticky placements across our owner-operated websites.

Native Advertising

Sponsored content and in-feed units that match the surrounding editorial, always labelled as sponsored.

Cross-Device Delivery

Placements that load quickly and render correctly on desktop, tablet and mobile.

How We Work

How a Campaign Runs

  1. Brief

    Your audience, goals, budget, flight dates and any brand safety requirements.

  2. Plan

    We match the brief to sites and positions on our network, and to programmatic inventory where the campaign needs more reach.

  3. Build and launch

    We design or adapt the creative to spec, then traffic and check every placement before it goes live.

  4. Report

    Delivery by site, placement and format during the flight, with adjustments as results come in.

What is the difference between rich media, display and native ads?

  • Display ads are image or HTML5 banners in fixed sizes set by the Interactive Advertising Bureau (IAB), such as the 728×90 leaderboard, 300×250 medium rectangle and 160×600 skyscraper. They are the most widely available format and the simplest to buy.
  • Rich media ads add interaction: units that expand, play video, run a carousel or respond to the viewer. They take more work to build and serve, and are designed to hold attention for longer.
  • Native ads match the look and feel of the content around them, such as sponsored articles, in-feed units and recommendation placements. They read as part of the page and must be clearly labelled as sponsored.

Most campaigns combine them: display for reach and frequency, native for consideration, and rich media for the moments that deserve more attention.

Why buy ad placements directly from a publisher?

When you buy directly, you know exactly which sites and positions carry your ads, the price is agreed up front, and there is no chain of intermediaries taking a share of the spend between you and the page. Direct deals also allow things the open exchanges cannot, such as category sponsorships and fixed positions for the length of a flight.

Programmatic buying has its own strengths, chiefly scale and audience targeting across thousands of sites. We offer both, and many campaigns use each for what it does best. For a side-by-side look, read direct-sold vs programmatic, compared honestly.

What is the West Coast Media Solutions network?

It is a growing portfolio of content websites that we design, build and operate ourselves, covering travel, automotive, food and recipes, wine, fitness and wellness, finance and market data, entertainment, photography and reference. Each site has its own focused content, a clean layout and fixed ad positions, including leaderboards, sidebar units, in-content placements, sticky footers and native in-feed positions.

Because we own the sites, we control the environment your ads appear in and can build formats and packages around your campaign. The current list of properties and their audience figures is on our network page.

How do you keep ads brand-safe?

On our own network, we decide what content is published and keep editorial standards consistent across the sites, so you know what kind of content your ad will appear beside before it runs.

On programmatic campaigns, we use site inclusion and exclusion lists, content category exclusions and frequency caps, and we review placement reports during the flight to remove anything that does not belong.

What ad sizes and formats are available?

Placements vary by site. Across the network they include:

  • Leaderboards (728×90) and large leaderboards (970×90)
  • Medium rectangles (300×250) and skyscrapers (160×600)
  • Mobile banner sizes for phone visitors
  • Sticky footer and adhesion units
  • In-content placements between paragraphs
  • Native in-feed units and sponsored articles
  • Category sponsorships and custom packages across several sites

Specifications and lead times are confirmed when you book.

Who It's For

Who Our Placements Suit

  • Brands with a niche audience that want to appear beside content in their own category.

  • Agencies looking for direct-sold inventory with transparent placement.

  • Travel, food and wine brands matched to our travel, recipe and winery sites.

  • Finance and fintech advertisers reaching readers of our market data and finance sites.

  • Automotive and lifestyle brands alongside our automotive and lifestyle content.

  • Local and regional businesses adding display and remarketing to their search and social campaigns.

Why West Coast Media Solutions

Why Work With Us

Based in Vancouver, BC, working with businesses around the world.

We own the inventory

Our network sites are designed, built and run by us, so you buy from the publisher, not a reseller.

View the network →

We design the creative

Static banners in standard sizes and hand-coded interactive HTML5 units, or your finished animated and video creative, run to spec.

In digital marketing since 2000

25+ years in digital advertising, on both the buying and the selling side.

Transparent reporting

Delivery by site, placement and format, and third-party ad tags are welcome so you can verify it yourself.

At a Glance

West Coast Media Solutions Inc. is a Vancouver, BC digital marketing agency that is also a publisher. We sell display and native placements directly on our own network of owner-operated content websites, and we plan and run rich media, display and native campaigns across the wider web through programmatic buying. Advertisers on our network deal with the publisher directly, with no reseller between them and the page.

Service
Rich media, display and native advertising
Provider
West Coast Media Solutions Inc.
Based in
Vancouver, British Columbia
In business since
2000
Inventory
Our own owner-operated websites, plus programmatic exchanges
Formats
IAB display sizes, sticky and in-content units, native and sponsored content, rich media
Network placements
Sold directly by the publisher
Network sites
Listed with audience figures on our network page

FAQ

Advertising Questions, Answered

How do I advertise on the West Coast Media Solutions network?

Contact us with your audience, budget and dates. We will recommend sites and placements from the network, confirm pricing and availability, and send the specifications for your creative. Current properties and audience figures are listed on our network page.

Do you design the ads, or do we supply them?

Either. We design static display banners in standard sizes and hand-code interactive HTML5 units, such as expandable panels and click-through carousels, or we run finished creative from your team or agency, including animated and video units.

Can I choose which sites my ads appear on?

Yes. On our own network you choose the sites and positions, so you know exactly where your ads will run. Programmatic campaigns can also be restricted with site lists and category exclusions.

Are native ads labelled as advertising?

Yes. Sponsored content and native units on our sites are clearly marked as sponsored. Disclosure keeps readers' trust, which is what makes native placements work, and advertising rules in Canada and the US require it.

Do you offer programmatic display as well as direct placements?

Yes. When a campaign needs more reach than our own sites provide, we extend it through programmatic buying across the wider web, with audience targeting, frequency caps and placement controls. See our media buying service.

What reporting do advertisers receive?

Delivery by site, placement and format, during and after the flight. Third-party ad tags from your own ad server are welcome, so you can verify impressions and clicks independently.

More Services

Related Services

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From the Blog

Related Reading

Publishing

Direct-Sold vs Programmatic, Compared Honestly

Read the article → Publishing

Ad Placement: Where Viewable Impressions Actually Come From

Read the article → Advertising

Creative That Works When Targeting Does Not

Read the article →

Browse all articles →

Ready to Reach Engaged Audiences?

Tell us who you want to reach. We will match the brief to sites and placements across our network.

Explore Ad Placements → View the network →
Or call (800) 959-4590