Website Case Study
Websites by WCMS, Version 4 (Light)
Version 4 in daylight: the full websites offer on a clean white page with bright blue calls to action, also running as a live demo in our portfolio.
At a Glance
The light variant of Version 4 of Websites by WCMS presents our offer to plumbers, electricians, roofers and other local service businesses across the United States and Canada, on a white page with bright blue buttons. Its nine sections run from the opening promise to the closing call, with built work, client reviews, project packages and Stripe checkout along the way. The same page appears in our web design portfolio as a live demo.
- Project
- Website
- Sector
- Web design services: our own landing page
- Scope
- Nine-section sales page, light variant
- Highlights
- Work gallery, client reviews, Stripe checkout
- Live site
- WebsitesByWCMS.com
The Brief
A page that sells websites is also a sample of the product. The light edition of Version 4 had to sell to trades owners and hold up as a live example we could show prospective clients.
- Present the Version 4 offer on a bright white page with one accent colour reserved for actions.
- Back every promise with evidence: credentials up top, built work in a gallery and client reviews.
- Lead a visitor from a first question about their business to a package and checkout.
- Serve as a working demo in our portfolio of the kind of page we build.
What We Designed
The page sits on white, with near-black Fraunces headlines, Plus Jakarta Sans for the body and a single bright blue kept for buttons such as Get Your Website. Holding colour back for the actions means the eye lands on what to do next, and the plain white ground keeps nine sections of selling from feeling heavy.
Under the headline, A Professional Website, Built Just for You, the opening screen features terrenodevelopments.ca from our own portfolio and offers two routes: pricing or examples. The later sections lean on proof, first websites we have built and then what our clients say, before the three-step process, the packages and the questions people ask most.
Credentials strip
Years of experience, projects delivered, custom built and average delivery, set out in four short figures beneath the hero.
Work and reviews
A gallery of websites we have built and a section of client reviews give the promises something to stand on.
Guided start
Start Your Project opens with one question about the business, then presents the packages and Stripe checkout.
Live demo
The page appears in our web design portfolio, so prospects can explore a working example of what we build.
How We Achieved It
Every section has a link in the top bar, beside a toll-free number and the main call to action, so a visitor can jump straight to our work, how it works or the FAQ. Calls to action recur down the page, from See Pricing and Get Started in the hero to the closing Ready to Get Started, and the project packages connect to an integrated Stripe checkout.
This light variant keeps the structure and offer of Version 4, one iteration of our A/B tested funnel, in a brighter look. The footer carries the privacy policy, cookie policy, legal, accessibility and terms of use pages, and the copyright year rolls over on its own. As a live demo in our portfolio, the page lets prospective clients judge our work from a working sales page rather than a mock-up.
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