Website Design Concept
The Canadian Heroes Foundation
A homepage concept for a volunteer-led foundation that lets remembrance lead, with memorial vehicles at its heart and a clear path to give.
This is a design concept: a website we designed as a proposal for The Canadian Heroes Foundation. It was not commissioned, and West Coast Media Solutions is not affiliated with The Canadian Heroes Foundation.
At a Glance
Led by a volunteer board, The Canadian Heroes Foundation has honoured Canada's fallen and supported frontline responders and their families since 2009. As a proposal for a full refresh of its website, we designed three homepage concepts and a gallery page to present them. This first concept runs to ten sections: the foundation's story, memorial vehicles, three programs, where the fallen rest, the board, ways to give, recent news and a contact form.
- Project
- Design concept
- Sector
- Non-profit: remembrance and frontline support
- Scope
- Homepage concept with ten sections, one of three
- Highlights
- Memorial vehicle cards, three programs, ways to give
- Concept
- View the concept
The Brief
A remembrance foundation asks for two things that pull in different directions: quiet respect for the fallen and practical support from the living. The homepage had to hold both, letting the stories lead while keeping a donation within reach.
- Open with remembrance, in a tone that suits veterans, bereaved families and supporters alike.
- Give the memorial vehicles pride of place, each carrying a name, a story and a promise.
- Explain the three programs, Memorial Vehicles, Operation Lost Medals and Flags for the Fallen, in plain terms.
- Keep donating, serving and getting in touch clear and close at hand from the first screen to the last.
What We Designed
The opening screen sets Honouring those who gave everything in white type, beneath a small label marking the foundation as registered and established in 2009. A one-line mission follows, with buttons to donate or see the memorial vehicles, then Lest we forget paired with its French counterpart, N'oublions jamais. Fraunces, a serif with warmth and gravity, leads the type alongside Archivo and JetBrains Mono, and the menu numbers each section like an entry in a register.
The palette is warm paper white and near-black ink, with a deep poppy red on the donate buttons, the colour of remembrance in Canada. After the foundation's story, a row of figures marks the year it began, the memorial vehicles, the countries honoured and the fallen remembered. The vehicles section explains the idea in a few lines: families and veterans drive tribute-wrapped vehicles to parades, schools and ceremonies.
Honour roll cards
Vehicle cards read like an honour roll: each gives the vehicle's number, the person it remembers and the story behind it.
Remembrance programs
Memorial Vehicles, Operation Lost Medals and Flags for the Fallen are presented together under Three ways we remember.
Three ways to help
Visitors can serve their country, make a donation or find other ways to help, each set out as its own option.
Volunteer board
Board members, many of them veterans and bereaved parents, are introduced in their own section, The people who keep their memory alive.
How We Achieved It
The page follows the order a first-time visitor needs: who the foundation is, what the memorial vehicles are, how the programs work, where the fallen rest and who serves on the board. Only then does it ask for support, under Every gift carries their memory forward. Donate now also sits at the end of the navigation and in the opening screen, so a supporter who arrives ready to give never has to wait for the ask.
Recent news follows, with stories such as a memorial vehicle unveiling and Vimy Ridge Day, showing the work carrying on. The contact form, under We would love to hear from you, asks for a subject with each message and includes spam protection. Before the footer, the page closes on two lines of remembrance: They did not forget us. Let us not forget them.
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