Website Design Concept
Wilson Island
Nine tents, eighteen guests at most and no phone signal: a concept that sells quiet, space and the reef a few steps from each deck.
This is a design concept: a website we designed as a proposal for Wilson Island. It was not commissioned, and West Coast Media Solutions is not affiliated with Wilson Island.
At a Glance
Reached only by boat from neighbouring Heron Island, Wilson Island is a coral cay of 5.24 acres on the Great Barrier Reef, with nine reef safari tents and never more than eighteen guests. On one page, we present the cay, the tents, all-inclusive dining, reef experiences, sustainability and the three-step journey, and give every visitor two clear choices: reserve a tent or take the whole island.
- Project
- Design concept
- Sector
- Hospitality: adults-only island retreat
- Scope
- One-page concept with eight sections
- Highlights
- Tent or whole-island booking, island plan, journey steps
- Concept
- View the concept
The Brief
Selling a place by what it leaves out takes restraint: no roads, no screens, no reception. The design needed to make that absence appealing and the two ways to book it unmistakable.
- Make scarcity the appeal: nine tents, eighteen guests at most and no phone signal to chase.
- Offer two booking paths from the first screen: a single tent, or the entire island for one party.
- Show what all-inclusive means here, from dining to snorkelling, reef walks, birdlife and turtle season.
- Explain how the island is cared for, including seasonal closures, and how guests reach it via Heron Island.
What We Designed
Cormorant Garamond carries the headlines, set in pale linen over the opening, with Jost for everything practical. The hero, Where the only signal is the tide, offers three actions: reserve a tent, take the whole island, or explore first. A short passage that frames the stay around doing less comes next, followed by a row of figures on the island's acreage, its tents and the eighteen-guest limit.
Below that, a labelled plan of the cay marks the beach landing, longhouse, Pisonia forest, tents and snorkel shelf, so guests can see just how small the island is. The tent section lists each comfort plainly, from a king bed in organic bamboo and cotton to solar USB charging. Pale sand backgrounds, deep sea-green text and ochre gold accents keep the palette close to canvas, coral sand and sun.
Two booking paths
Reserve a Tent and Take the Whole Island appear in the header and again on the opening screen.
Plan of the cay
A labelled map of the landing, longhouse, forest, tents and snorkel shelf, with the marine park rule noted.
Three-step crossing
Arrive in Gladstone, cross to Heron Island, then step across to Wilson, set out in order.
Sustainability section
Certification and seasonal closures explained, so guests understand how lightly the island is run.
How We Achieved It
Across the top, the menu runs through the island, stay, dining, experiences, sustainability and getting here, then offers enquire, reserve a tent and take the whole island as separate actions, so each kind of guest knows where to go. A skip to content link comes first on the page for keyboard and screen reader users.
Everything ends at Begin the crossing, an enquiry form that asks for dates, guest numbers and a booking type alongside contact details and a message, so tent requests and whole-island requests arrive already sorted. Spam protection keeps automated submissions out of the enquiries. The footer opens with an acknowledgement of the Traditional Custodians of the land and sea country, placed ahead of the site links.
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