Website Case Study
Silvana Azurdia
A refined website with rose gold accents for a Coquitlam REALTOR®, built around her current listings, 21 neighbourhood pages and clear next steps for buyers and sellers.
At a Glance
Silvana Azurdia is a REALTOR® with Stonehaus Realty serving Coquitlam, the Tri-Cities and the Fraser Valley, in English and Spanish. We redesigned her website to look high end without losing any usefulness: her current listings lead the home page, live listing search and sold homes sit one click away, and 21 community pages from Abbotsford to White Rock cover boundaries, schools and local listings. Seller and buyer guides, a home evaluation request, market tools and a real estate blog round it out.
- Project
- Website
- Sector
- Real estate
- Scope
- Custom redesign with live listings and 21 area pages
- Highlights
- Listing search, community pages, seller and buyer guides
- Live site
- SilvanaAzurdia.ca
The Brief
A realtor's website has two jobs: show buyers the homes and the neighbourhoods, and show sellers the person they would be hiring. Silvana's site had to do both, and look the part.
- Give the site a high end, luxurious look with a touch of rose gold.
- Put her current listings first, with a search of all homes for sale one click away.
- Build a page for each community she serves across Greater Vancouver and the Fraser Valley, each set up for search.
- Give sellers and buyers clear next steps: guides to download, a home evaluation request and a short contact form.
What We Designed
The home page opens on a dusk photograph of a modern home, with her name set large in Italiana, a slender display serif, and a one-line promise beneath it. Directly below, two cards show the homes currently listed by Silvana, each with a photo, address and room counts, followed by links to her featured listings and a full home search. Jost, a clean geometric sans, carries the navigation and body text, so the page reads as refined rather than busy.
Rose gold is used sparingly: on the monogram, the small capitals above the listings and the For Sale badges, set against white cards and the dark photographic opening. Further down, the page moves through her introduction, client reviews, featured listings, the 21 communities she serves, seller and buyer guides, a home evaluation offer, her awards and a contact form, so a visitor can go from browsing homes to starting a conversation on one page.
Live listing search
Featured, sold and rental listings and a full home search draw on data from three regional real estate boards, updated daily.
Community pages
Twenty-one area pages, from Abbotsford to White Rock, cover boundaries, schools, demographics, local businesses and featured listings.
Seller and buyer guides
Downloadable guides walk clients through pricing, offers, negotiations and closing, alongside a home evaluation request.
Local market tools
A mortgage calculator, market snapshot and market trends pages sit beside a blog of Coquitlam and Fraser Valley home advice.
How We Achieved It
The structure follows how people shop for a home. Buy, Sell, Areas and Tools menus group everything a visitor needs, and the community pages close with ways to work with Silvana and get in touch. Listings come from the live data feed, so new and sold homes appear without anyone editing pages, and visitors can save homes, searches and tours in their own account. The site stays connected to her CRM, and the contact form asks only for a name, phone, email and question.
For search, each community page is built around its place name, with its own title and description, and the blog answers the questions buyers actually ask, from Burke Mountain versus Westwood Plateau to which strata documents to read before buying a condo. Her service in English and Spanish, her brokerage and her BCFSA licence appear in the search description and footer, so the site states plainly who she is and where she works.
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