April 21, 2020 · West Coast Media Solutions Inc. · 12 min read
Electronic signatures are generally valid in Canada for ordinary commercial agreements. What matters is evidence of intent and identity, which means keeping the trail rather than the format of the signature.
The general position
Federal and provincial legislation across Canada recognises electronic signatures for most ordinary purposes.
An agreement accepted by email, a typed name, a drawn signature on a screen, or a click on an accept button is generally as binding as ink on paper.
What courts look for is not the form of the mark. It is whether the person intended to be bound, whether they were who they said they were, and whether the document has been altered since.
Which means the useful question is not whether your signature method is valid. It is what evidence you would have if somebody denied signing.
What actually matters
Intent, that the person meant to agree rather than acknowledging receipt.
Identity, some reasonable link between the signature and the person.
Integrity, evidence that the document has not changed since.
The record, what was sent, when, and what came back.
Consent to electronic dealing, which is usually implicit and worth making explicit.
The third is where email alone is weakest. A word document attached to an email can be edited by anybody, and proving which version was agreed becomes an argument.
The three practical methods
Email acceptance. You send terms, they reply agreeing. Simple, free, and the weakest on integrity.
A signing service. Purpose-built, keeps an audit trail, timestamps everything, and locks the document. Costs a modest monthly amount.
Click acceptance, on a web page or quote, recording who, when and what version.
For most small business work, email acceptance of a PDF is sufficient. For anything substantial or likely to be disputed, a signing service is worth the small cost for the audit trail alone.
A worked example
A builder who accepted jobs by email, with customers replying to say go ahead.
On one job the customer later disputed the specification, saying the quote they had accepted included something it did not.
He had the email chain, which helped. What he did not have was certainty about which version of the quote had been attached, because he had revised it twice and both revisions were sent from the same thread with the same filename.
It resolved in his favour and took several weeks and a great deal of irritation.
He moved to a signing service, which numbers each version, records exactly what was signed and when, and produces a certificate showing it.
The cost is a few dollars per document. The dispute cost considerably more than a decade of that.
Making email acceptance stronger
If you are staying with email, a few habits close most of the gap.
Send a PDF rather than an editable document, and number the version in the filename and in the document itself.
Ask for a specific reply: "please reply with I accept quote 2024-118 version 2" rather than a general confirmation.
Keep the whole thread, and file it with the job rather than leaving it in an inbox.
And send a confirmation back acknowledging their acceptance, which creates a second record and gives them a chance to correct any misunderstanding immediately.
The counter-case
Where paper or a specific process is still required.
Wills, powers of attorney and some family law documents. Certain land transactions. Some documents required to be filed in a particular form.
Anything where a specific statute prescribes the method, which varies by province and by document type.
And anything where the other party requires it, such as a lender or an insurer with their own process.
For an ordinary trade quote, service agreement, or terms of business, none of that applies. When in doubt on anything unusual, that is a question for a lawyer rather than a blog post.
Terms attached to a quote
The practical version most small businesses need.
Your terms should be attached to or referenced in the quote itself, not sent separately afterwards or living only on a website.
A customer accepting a quote is accepting whatever the quote refers to. If the terms arrive with the invoice, they were not part of what was agreed.
Referencing them by version and including them in the same PDF is the cleanest arrangement, and it removes a whole category of later argument about what was covered.
Deposits and acceptance together
A practical arrangement that strengthens both.
Where a job involves a deposit, taking it at the point of acceptance links the two: the payment is evidence of agreement, and the agreement is evidence of what the payment was for.
That is considerably stronger than an emailed acceptance alone, because a payment is hard to dispute and easy to date.
It also removes a step. A customer who has accepted and paid in one action is unlikely to drift, whereas one who accepted a fortnight ago and has not paid may have changed their mind without telling you.
The caution is not to make payment the only acceptance. Somebody paying without having seen the terms has agreed to a price rather than to a scope, which is the argument you were trying to avoid.
Storing the record
The part that matters when something goes wrong two years later.
Keep the signed document, the acceptance, and the covering correspondence together, filed by job rather than by date.
Somewhere that is backed up and reachable if your computer fails, which for most small businesses means cloud storage rather than a local folder.
And retained for long enough. Limitation periods vary and are generally measured in years, so a two-year retention policy is too short for most trades.
What a signature does not fix
Worth saying, because businesses sometimes treat getting it signed as the whole protection.
A signature confirms agreement to what the document says. It does nothing about a document that is vague, incomplete, or written to cover the wrong risk.
Most disputes in small business work are about scope rather than validity: what was included, what counted as an extra, whose responsibility a delay was.
None of those is resolved by a better signing method. They are resolved by a quote specific enough that both parties can tell whether something was in it.
Which means the effort is better spent on making the document clear than on making the signature sophisticated. A clear quote accepted by email beats a vague one signed with a full audit trail.
Telling customers what to expect
A small courtesy that prevents confusion.
Say on the quote how acceptance works: reply to this email, or click the link, and what happens next.
Some customers will still want to print, sign and scan, and that is fine. Accepting whichever they prefer costs nothing and removes a reason to delay.
What matters is that you end up with a clear record, whichever route they took.
Generally yes, for ordinary commercial agreements. Federal and provincial legislation recognises them, and the form of the mark matters less than the evidence around it.
What actually matters?
Intent to be bound, some reasonable link to the person's identity, evidence the document has not changed since, and a record of what was sent and returned.
Where is email acceptance weakest?
Integrity. An editable document attached to an email can be changed, and proving which version was agreed becomes an argument.
How can I strengthen email acceptance?
Send a numbered PDF, ask for a specific reply quoting the version, keep the whole thread filed with the job, and send a confirmation back.
When is paper still required?
Wills, powers of attorney, some family law and land documents, anything a statute prescribes, and anything the other party's own process requires.
Where should terms live?
Attached to or referenced in the quote itself. Terms arriving with the invoice were not part of what was agreed.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Accepting jobs by email with no version control?
A numbered PDF and a specific acceptance wording removes most of what gets disputed later.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
3. Eligibility
You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
5. User Conduct
When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
Any information or materials you submit through the Website's contact forms, email, or other communication channels shall be treated as non-confidential and non-proprietary unless otherwise specified in a separate written agreement. By submitting any such information, you grant the Company a non-exclusive, royalty-free, perpetual right to use, reproduce, modify, and distribute such content for any lawful business purpose.
7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
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THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
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These Terms shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any legal action arising from these Terms shall be instituted exclusively in the courts of British Columbia, Canada. You irrevocably waive any objections to jurisdiction and venue in such courts.
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We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
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The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
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All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada