September 13, 2021 · West Coast Media Solutions Inc. · 12 min read
Establish what of yours was involved, assess whether it creates real risk of harm, and decide about notifying people. Accountability stays with you even though the failure was theirs.
Accountability does not transfer
The point that surprises people during the incident rather than before it.
When you give customer information to a service to process on your behalf, the responsibility for that information generally remains yours.
Your customers gave their details to you. They have not heard of the booking platform, the mailing service, or the invoicing tool, and it is not their job to.
Which means the response is yours to run, the communication is yours to make, and the argument with the supplier happens separately and afterwards.
This is a general description rather than legal advice. Breach obligations, thresholds, and reporting timeframes differ by jurisdiction and sector, and a serious incident is the point to get proper advice quickly.
Establish what of yours was in it
Before doing anything else, and it is harder than it sounds.
Supplier notifications are frequently vague, describing an incident affecting some customers without saying whether you are one.
Ask directly, in writing: was our account affected, which of our records were involved, which fields, over what period, and what is your evidence.
Then check your own side: what did you actually store there, which is often more than anybody remembers, particularly in free-text notes fields.
Until you know which people and which fields, you cannot assess anything, and acting on an assumption in either direction is how this goes wrong.
What to ask them
What happened, and when it was discovered.
Whether our data specifically was involved.
Which fields and how many records.
Whether it was accessed or only exposed.
What they have done to contain it.
Whether they have notified any regulator.
What they are telling other customers.
Ask in writing and keep the replies, because your own assessment has to be based on something and their initial account frequently changes.
Assess the actual risk
The judgement that drives everything else.
Email addresses and names exposed together is unpleasant and rarely creates significant risk of harm on its own.
Addresses combined with dates of birth, financial details, health information, or passwords are a different matter.
The questions worth asking are what somebody could do with this combination, who is likely to be affected, and how badly.
Most jurisdictions frame the notification threshold around real risk of significant harm, so this assessment is the thing that determines whether you tell people and whether you report it.
Write down your reasoning at the time, whichever way you decide, because a documented assessment is what you would rely on later.
Telling your customers
If the assessment says you should, do it properly rather than minimally.
Say what happened in plain terms, what information of theirs was involved, what the practical risk is, what you have done, and what they should do.
Do not lead with the supplier's name as an explanation of why it was not your fault, because the customer's relationship is with you and that framing reads badly.
Give them something actionable: change a password if one was involved, watch for messages claiming to be from you, and a route to ask questions.
Send it directly rather than posting a notice and hoping, and expect a small number of replies, most of which will be reasonable.
A worked example
A firm was told by a booking provider that a subset of accounts had been exposed.
The notice did not say whether theirs was one, so they asked in writing and received confirmation two days later that it was, covering names, email addresses, phone numbers, and appointment dates over an eleven-month period.
No financial information and no passwords.
They assessed the risk as low but not negligible, mainly because appointment dates combined with names could support a convincing impersonation of their business.
They emailed everyone affected, explained what was involved, and warned specifically that anybody contacting them claiming to be the firm and asking for payment should be treated with suspicion.
Two customers replied to say they had received exactly such a message the following week, which the warning had caused them to ignore.
The warning had been the useful part of the whole response.
Expect the follow-on attempt
Worth planning for, because it is the most likely actual harm.
Information from a breach is frequently used to make contact look legitimate: a message referencing a real appointment, a real invoice number, or a real job.
Your customers are the target and your business name is the disguise.
Which is why the customer notice should say plainly how you will and will not contact them, particularly regarding payment, and should repeat that in the following weeks.
Telling your own staff to expect it matters too, since the same information supports convincing messages in the other direction.
Afterwards, with the supplier
The commercial half, handled separately from the incident.
Read what your agreement says about security obligations, breach notification timeframes, and liability, which is frequently the first time anybody has looked.
Assess how they behaved: how quickly they told you, how straight the account was, and whether it changed.
That behaviour is better evidence about the relationship than the breach itself, since any provider can be compromised and not all of them handle it honestly.
Decide whether to continue, and if you do, tighten what you store there and what the agreement says. If you leave, take your data out properly rather than abandoning the account.
The counter-case
Over-reacting has costs too.
Notifying every customer about every incident, including those creating no realistic risk, produces alarm, damages confidence, and makes the notice that genuinely matters less likely to be read.
The threshold exists for a reason, and a documented decision not to notify is a legitimate outcome when the assessment supports it.
There is also a limit to what a small business can demand of a large provider, whose terms are not negotiable and who will not answer detailed questions from a small account.
In that situation, do what you can: establish what you stored, assess it, act on your own judgement, and document that you did.
What to do
Ask in writing whether your data specifically was involved.
Check what you actually stored there.
Assess the risk of real harm, and write down why.
Decide about notifying, people and any regulator.
Warn about impersonation specifically.
Say how you will never contact them about payment.
Review the agreement and their conduct afterwards.
Step five is the item that prevents the actual harm, and it is the one most notices leave out.
Whose responsibility is it if my supplier is breached?
Generally yours. Your customers gave their details to you and have not heard of the booking platform. The response and the communication are yours; the argument with the supplier happens afterwards.
What should I ask the supplier?
In writing: whether your account specifically was affected, which fields and how many records, over what period, whether data was accessed or only exposed, and what they have told regulators.
How do I decide whether to notify customers?
Assess whether the combination of information creates real risk of significant harm. Names and email addresses alone rarely do; add dates of birth, financial details, or passwords and it changes.
What should a customer notice say?
What happened, what of theirs was involved, the practical risk, what you have done, and what they should do. Do not lead with the supplier's name as an excuse.
What is the most likely actual harm?
Impersonation. Breached information makes contact look legitimate by referencing a real appointment or invoice. Say plainly how you will and will not contact people about payment.
Should I notify about every incident?
No. Notifying about incidents creating no realistic risk causes alarm and makes the notice that matters less likely to be read. Document the decision either way.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Supplier notice that does not say if you are affected?
Ask in writing which of your records and which fields. You cannot assess anything until you know.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
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4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
5. User Conduct
When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
Any information or materials you submit through the Website's contact forms, email, or other communication channels shall be treated as non-confidential and non-proprietary unless otherwise specified in a separate written agreement. By submitting any such information, you grant the Company a non-exclusive, royalty-free, perpetual right to use, reproduce, modify, and distribute such content for any lawful business purpose.
7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
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THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
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You agree to defend, indemnify, and hold harmless West Coast Media Solutions Inc., its directors, officers, employees, agents, successors, and assigns from any claims, damages, obligations, losses, liabilities, costs, and expenses arising from your use of the Website, your violation of these Terms, or your violation of any third-party right.
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These Terms shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any legal action arising from these Terms shall be instituted exclusively in the courts of British Columbia, Canada. You irrevocably waive any objections to jurisdiction and venue in such courts.
12. Changes to These Terms
We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
5. Copyright and Intellectual Property
The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
6. Trademark Notice
All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada