December 20, 2021 · West Coast Media Solutions Inc. · 12 min read
Write the procedures as you next perform them, in the order you actually do them, and keep each to a page. Documenting from memory produces something wrong; documenting while doing produces something usable.
Why it never gets written
Not laziness. The person who knows how to do something does not experience it as knowledge, they experience it as obvious.
So it does not occur to them that it needs recording, and if it does, writing it down feels like documenting the act of walking.
Meanwhile everybody else in the business either interrupts that person or guesses, and when they are unavailable the guessing gets worse.
The gap only becomes visible when somebody is ill, on holiday, or leaves, which is the worst moment to discover it.
What is worth writing
Things done rarely, where nobody remembers the steps.
Things only one person can do.
Things that go wrong when somebody else attempts them.
Anything with a deadline attached.
Anything a customer would notice if it were skipped.
The recovery procedures for when something breaks.
The first is the highest-value category and the least obvious one. A quarterly task nobody has done since March is functionally undocumented even for the person who did it.
Write it while doing it
The method, and it is the entire difference between useful and useless documentation.
Documenting from memory produces a version with the awkward parts missing, because those are the parts the expert has automated and no longer notices.
Writing while performing the task captures the actual sequence: where you have to wait, which login is needed, what the confusing screen looks like, and the step everybody gets wrong.
Keep a document open and add a line per action as you go, then tidy it for ten minutes afterwards.
It adds almost nothing to a task you were doing anyway, and it is the only version that somebody else can follow.
One page each
The constraint that keeps this alive.
A comprehensive manual is a project that gets started and abandoned, and it is unreadable even when finished.
One page per task, in numbered steps, is a document somebody will actually open when they need it.
If a procedure does not fit on a page, it is probably several procedures, and splitting it makes each more useful.
Write for somebody competent who has not done this before, which is a different reader from either a novice or an expert.
A worked example
A business had one person who handled everything to do with the website, the listing, invoicing setup, and two supplier systems.
When she was away for three weeks, four separate things could not be done, and one of them mattered.
Rather than attempting to document everything, she wrote one page each time she next performed one of those tasks, over about two months.
Seven pages resulted, each written during the task and tidied afterwards, totalling maybe three hours of extra effort spread across weeks.
The following time she was away, a colleague completed five of the seven without contacting her.
The two that failed produced better documentation, because the failure showed exactly which steps had been assumed.
Test it by giving it away
The step that turns a document into a procedure.
Hand it to somebody who has not done the task and watch them attempt it, without helping.
Every question they ask is a missing step, and every hesitation is an ambiguous one.
That is uncomfortable to watch and it is the only reliable test, because the author cannot see their own assumptions.
Twenty minutes of that produces a better document than an hour of careful writing, and it also trains somebody, which was half the point.
Where to keep them
A practical point, since documents that cannot be found are the same as documents that do not exist.
One place, owned by the business rather than by an individual, that more than one person can reach.
Named clearly by task rather than by system, since somebody looking will search for what they are trying to do.
Anything needed during an outage should also exist outside the systems it describes, which usually means a copy on paper or somewhere entirely separate.
And dated, so a reader can tell whether it predates a change they know about.
Start with the bus test
The prioritising question, put plainly rather than dramatically.
If any one person were unavailable for a month, what would stop.
Ask it about each person including yourself, and write down whatever comes up.
That list is short, specific, and usually surprising in that it contains a few small things nobody had noticed depended on one person.
Document those first, and ignore everything else until they are done.
Most businesses find between four and eight items, which is a manageable amount of writing spread over a couple of months.
Record it rather than writing it
An alternative worth knowing, because writing is the part people avoid.
Talking through a task while recording your screen, or narrating it into a phone, takes the length of the task and no longer.
The result is less searchable than a written page and considerably better than the document that never got written.
It also captures the small explanations a written version omits, since people say more than they write.
Where somebody later needs a written version, transcribing a recording is a straightforward job that anybody can do, which is a better position than starting from nothing.
The counter-case
Documentation has a real cost and can be overdone badly.
A sole trader with no staff and no succession plan gains little from writing procedures for themselves, beyond the few things that would matter to whoever picked up the pieces.
Documents also go stale, and a wrong procedure is worse than none because somebody will follow it. Anything written has to be revisited when the underlying thing changes, which is an ongoing cost.
And there is a version of this that becomes an alternative to doing the work, where a business documents extensively and improves nothing.
Write the handful that would stop the business, keep them to a page, and let everything else stay in people's heads where it is cheaper.
The exercise
Ask what stops if each person is away a month.
List four to eight items, no more.
Write each one while next performing it.
Keep it to a page, numbered.
Have somebody else attempt it unaided.
Store them where two people can find them.
Date each one and revisit when things change.
Step three is what makes this achievable, since it converts a project into a habit attached to work you were doing anyway.
Because the person who knows how to do something experiences it as obvious rather than as knowledge, so it does not occur to them that it needs recording.
What should be written down first?
Whatever would stop if one person were away for a month. Ask it about each person including yourself, which usually produces four to eight specific items.
Why write it while doing the task?
Documenting from memory omits the awkward parts, because those are the steps the expert has automated and no longer notices. Writing during captures the actual sequence.
How long should each document be?
One page, in numbered steps. A comprehensive manual gets abandoned and is unreadable when finished. If it does not fit, it is probably several procedures.
How do I know if it works?
Hand it to somebody who has not done the task and watch without helping. Every question is a missing step and every hesitation is an ambiguous one.
Can documentation be overdone?
Yes. Documents go stale, and a wrong procedure is worse than none because somebody will follow it. Write the handful that would stop the business and leave the rest.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
One person knows how everything works?
Ask what stops if they are away a month. Write those four items while next doing them, a page each.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
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The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
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The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
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Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
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Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
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West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
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12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada