September 29, 2022 · West Coast Media Solutions Inc. · 11 min read
Work on a copy, update in dependency order rather than all at once, and set a point at which rebuilding is the cheaper answer.
Why the fear is rational
A site that has not been updated in three years is not one update behind, it is dozens, across the platform, the theme, and everything installed.
Applying those at once produces a site that breaks, with no way to tell which of forty changes caused it.
Some of the components may no longer be compatible with each other, or with a current version of the language the site runs on.
So the instinct that this will go wrong is correct, and the response of doing nothing makes each subsequent attempt harder.
Work on a copy
The step that removes the risk entirely and is skipped because it sounds like extra work.
Most hosts can create a staging copy in a few clicks, and where they cannot, a subdomain with a copy of the files and database does the same.
Everything that follows happens there, where breaking it costs nothing and can be undone by starting again.
The live site stays untouched until the whole sequence has been completed and checked on the copy.
Ask your host whether staging is included before assuming it is not, since many plans have it and few customers use it.
Without a copy, none of the rest of this is safe, and with one, almost all of it is.
The order matters
Take a full backup first, stored off the server.
Update the platform to the last version of its current line.
Then plugins, one at a time.
Then the theme.
Then the platform to the next major version.
Then the language version the server runs.
Working in that order means each step is small and the cause of any breakage is the thing you just changed, which is the entire benefit of not doing it all at once.
One at a time, checking each
Slower and considerably faster overall.
Update a single component, then load the site and check the pages that matter: the home page, a service page, the contact form, and anything with a booking or a basket.
Where something breaks, you know what caused it, and you can decide whether to find a fix, replace that component, or stop.
Note what you did and what happened, since the sequence is long enough to lose track of.
A site with thirty components takes an afternoon this way, which is less than a single day spent diagnosing a simultaneous update that failed.
Start with the components that are least likely to matter, so early failures are cheap.
A worked example
A site four years behind was updated on a staging copy over two afternoons.
Twenty-six of thirty-one components updated without incident.
Three broke visibly and were fixed by updating them in a different order, since one depended on another being current first.
Two could not be updated at all: one had been abandoned and was replaced, and one was a customisation from the original build that had to be rewritten.
The language version was raised last, which broke one remaining component and confirmed why it is done at the end.
The live site was updated in about an hour once the sequence was known, at a quiet time, with a backup taken immediately beforehand.
What to check after each stage
A short list, since checking everything after every step is impractical.
The home page and one service page load correctly on a phone.
The contact form submits and the message arrives.
Anything taking payment or bookings completes a full cycle.
The site is still reachable when signed out, which catches the case where something breaks only for visitors.
And nothing has appeared in the browser console, which frequently shows a problem before it becomes visible.
Set the point where you stop
Because updating is not always the right answer.
Where the site depends on components that are abandoned and have no replacement, or on customisations nobody can maintain, a rebuild may cost less than the sequence.
Decide that threshold before starting: something like two components that cannot be updated and have no alternative.
Reaching it is information rather than failure, and it is better to discover it on a staging copy after an afternoon than after a week.
A site that cannot be brought current is also a site that will keep being a security problem, which is the argument for rebuilding rather than living with it.
Get the content out either way, since that is the part worth keeping.
Then keep it current
Since this is a state to leave rather than a task to repeat.
The reason a site falls four years behind is that nobody owns the updating, not that anybody decided against it.
Name who does it and how often: monthly is right for most small sites, and the work is minutes when nothing has accumulated.
Enable automatic updates for security releases at minimum, which most platforms now offer separately from feature updates.
And keep the staging copy, since the next update is far easier when the mechanism already exists.
The counter-case
Sometimes doing nothing is defensible.
A site being replaced in two months does not need a careful update sequence, provided it is not currently compromised and is not taking payments.
Very simple sites with no interactive components carry considerably less risk from being behind, though they still carry some.
And where the site is business-critical and nobody in the business can do this, paying somebody is the correct answer rather than attempting it alone.
Take a backup, work on a copy, update in order, check as you go, and decide in advance when to stop.
The sequence
Back up and store it off the server.
Create a staging copy.
Update one component at a time.
Check the four things after each.
Note what broke and what fixed it.
Stop if you hit your threshold.
Repeat on the live site, quickly, once known.
Step two is what converts this from a risk into an exercise, and it is available on most hosting plans to people who have never been told it is there.
Yes. A site three years behind is dozens of updates behind across everything, and applying them at once produces breakage with no way to tell which change caused it.
What makes it safe?
Working on a staging copy, where breaking things costs nothing. Most hosts include staging and few customers use it, so ask before assuming you do not have it.
What order should I update in?
Platform to the last version of its current line, then plugins one at a time, then the theme, then the next major platform version, then the server language version.
Why one at a time?
Because the cause of any breakage is the thing you just changed. A site with thirty components takes an afternoon that way, against a day diagnosing a failed simultaneous update.
What should I check after each step?
Home and a service page on a phone, the contact form submitting and arriving, any payment or booking cycle completing, the site working signed out, and the browser console.
When should I stop and rebuild?
Decide the threshold first, such as two components that cannot be updated and have no replacement. Reaching it is information rather than failure.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Site years behind and nobody dares touch it?
Ask your host whether staging is included. It usually is, and it turns the whole problem into an afternoon.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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10. Updates to This Cookie Policy
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
3. Eligibility
You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
5. User Conduct
When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
Any information or materials you submit through the Website's contact forms, email, or other communication channels shall be treated as non-confidential and non-proprietary unless otherwise specified in a separate written agreement. By submitting any such information, you grant the Company a non-exclusive, royalty-free, perpetual right to use, reproduce, modify, and distribute such content for any lawful business purpose.
7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
8. Disclaimer of Warranties
THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
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You agree to defend, indemnify, and hold harmless West Coast Media Solutions Inc., its directors, officers, employees, agents, successors, and assigns from any claims, damages, obligations, losses, liabilities, costs, and expenses arising from your use of the Website, your violation of these Terms, or your violation of any third-party right.
11. Governing Law and Jurisdiction
These Terms shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any legal action arising from these Terms shall be instituted exclusively in the courts of British Columbia, Canada. You irrevocably waive any objections to jurisdiction and venue in such courts.
12. Changes to These Terms
We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
5. Copyright and Intellectual Property
The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
6. Trademark Notice
All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada