December 13, 2023 · West Coast Media Solutions Inc. · 11 min read
List every dependency and mark each one: replaceable in a day, in a month, or not at all. The third category is your actual risk and it is usually short.
Make the list before making judgements
The useful annual exercise is not deciding which supplier to replace; it is knowing who you depend on at all.
Most small businesses have never written that list, so the question of exposure has never been asked.
It is longer than people expect, because it includes everything with a login as well as everything that sends an invoice.
Half an hour with a blank page produces something genuinely useful and slightly alarming.
What belongs on it
Goods and materials suppliers.
Hosting, domain, and email.
The accounting and payment systems.
Subcontractors you rely on.
Whoever built and maintains the site.
The bank and the insurer.
The fourth is the one most often missing. A trades business depending on one subcontractor for a particular skill has a dependency as real as any supplier, and considerably less formalised.
Mark each one for replaceability
Which is the whole of the analysis.
Replaceable in a day: several alternatives, no switching cost, nothing locked in.
Replaceable in a month: an alternative exists and moving takes work.
Not replaceable: no alternative, or the switching cost is prohibitive, or you hold no copy of what they hold.
The first category needs no attention, the second needs an alternative identified, and the third is the actual risk register.
For most small businesses the third category has between one and three entries, which makes it a manageable problem once it is visible.
A worked example
A business listed nineteen dependencies.
Fourteen were replaceable in a day, three in a month, and two were not.
The two were a single subcontractor holding a certification nobody else in the area had, and the person who built the site, who held the only copy of the source files.
The second was solved in an afternoon by requesting a copy of everything.
The first could not be solved, and knowing about it changed how they scheduled work and how they treated that relationship.
The list took forty minutes and produced two genuinely useful actions.
Ask what each one holds
Which is the question that turns a dependency into a risk.
Your customer data, your files, your domain, your accounts, your history.
A supplier who holds something you have no copy of is a different proposition from one who simply provides a service.
For each of those, ask whether you could get it back today, in a form you could use, without their cooperation.
Where the answer is no, that is a job for January regardless of how good the relationship is.
Relationships end for reasons that have nothing to do with either party.
Check the ones that have quietly grown
Which is the other thing a year produces.
A supplier taken on for one thing frequently ends up doing four, none of which was ever agreed properly.
Look at what you actually paid each one this year against what you thought you were buying.
That comparison finds the relationships that have drifted, in either direction, and it is a better conversation starter than a general review.
It also finds the ones where you are paying for something you stopped using.
A year of invoices tells you this in twenty minutes.
Name a second option for the middle category
Which is cheap insurance.
For everything replaceable in a month, note who the alternative would be, before you need one.
That is a name and a number written down, not a conversation or a quotation.
The value is that a supplier failing in March becomes a phone call rather than a week of research at the worst possible moment.
Ten minutes of that across three suppliers is the highest-return item on this list.
Ask about their December
Which is timely and frequently overlooked.
Find out when each critical supplier closes and reopens, and whether anything you might need in the first week of January requires ordering now.
A business reopening on the second with materials arriving on the tenth has a wasted week it could have avoided with one email in December.
Ask now rather than discovering it, since the person who could answer is about to be away.
Write the dates down beside each supplier on the list you have just made.
Write down who to call at each one
Which is the detail that makes the list usable rather than merely informative.
A supplier name is not much help at eight in the morning when something has gone wrong and the person who normally deals with them is away.
Beside each entry, note the account number, the contact name, the direct number, and the email address that actually gets answered.
That turns a risk register into an operations document, which is a considerably more useful thing to have in a drawer.
It is also the document somebody needs if you are ill, which is the scenario nobody plans for and everybody eventually meets.
The counter-case
Dependency is not the same as danger.
A long relationship with a reliable supplier is an asset, and treating it as a risk to be diversified away can cost you the terms and the goodwill that came with it.
Most suppliers also do not disappear, and preparing extensively for something that rarely happens is its own cost.
And a very small business may genuinely have only three dependencies, in which case this is a ten-minute exercise rather than an afternoon.
It is still worth writing down, since the list is what you hand to somebody else in an emergency.
Ten minutes now against an hour of guessing later.
List every dependency, mark each replaceable in a day, a month, or not at all, name alternatives for the middle group, and get copies of what others hold.
What to do
List every dependency.
Include logins, not just invoices.
Mark each for replaceability.
Ask what each one holds.
Get copies of anything you lack.
Name a second option.
Note their holiday dates.
Step four is where the real exposure sits, since a supplier who holds files or data you have no copy of can end a relationship and take part of your business with them.
Writing down everybody your business depends on, which most small businesses have never done, so the question of exposure has never been asked.
What belongs on the list?
Goods suppliers, hosting, domain, email, accounting, payments, subcontractors, whoever maintains the site, the bank, and the insurer. Everything with a login as well as an invoice.
How do I assess each one?
Replaceable in a day, replaceable in a month, or not replaceable. For most small businesses the third category has between one and three entries.
What turns a dependency into a risk?
What they hold. A supplier holding files or data you have no copy of is a different proposition from one simply providing a service.
What is the cheapest insurance?
Naming a second option for everything replaceable in a month, written down before you need it. That turns a failure into a phone call rather than a week of research.
What is often missing from the list?
Subcontractors. A trades business depending on one person for a particular skill has a dependency as real as any supplier and far less formalised.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Never listed who you depend on?
Half an hour with a blank page. The not-replaceable column is usually shorter than feared and more useful than expected.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
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This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
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9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
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The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
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Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
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West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
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West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
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If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada