September 9, 2022 · West Coast Media Solutions Inc. · 12 min read
Close the entry point before restoring, choose a copy from before the compromise rather than the most recent, and write down what happened between then and now.
Restoring first is the common mistake
The instinct on discovering a compromise is to get the site back, immediately, which is understandable and is the wrong order.
A restore returns the site to a working state and does nothing about how somebody got in.
If the entry point was an outdated plugin, restoring puts the outdated plugin back, and the same automated process finds it again within days.
Businesses go through this cycle two or three times before somebody asks why it keeps happening.
Close the hole first, then restore, even though that feels like leaving the site broken for longer.
The decisions you have to make
Which copy, which is not the most recent.
What was lost between that copy and now.
Restore or clean the existing site.
Where to restore to.
What to tell people, and when.
The first is the one that catches people. The most recent backup is the one most likely to contain the compromise, since it was taken after it happened.
Choosing which copy
The decision that determines whether the restore works.
Work out when the compromise started, as far as you can: the date of the first strange log entry, the modification date of an unfamiliar file, or when the host first noticed something.
Then choose a copy from before that, with margin, rather than the latest one.
Where you cannot establish a date, go back further than feels necessary, since restoring a compromised copy costs another cycle.
This is why retention matters and why a system keeping seven days frequently leaves nothing usable.
Check the copy before relying on it: look at the file dates and the plugin versions and confirm it predates whatever you found.
Restore somewhere else first
The step that removes most of the pressure.
Restore to a separate location, not over the live site, so you can examine it without a countdown running.
That lets you confirm the copy is clean, that it works, and that it contains what you expect, before anything is committed.
It also means the live site remains available as evidence, which matters if you need to work out what happened or report it.
Most hosts can provide a staging area, and where they cannot, a temporary subdomain does the same job.
Restoring straight over the live site removes both the evidence and the ability to reconsider.
Write down the gap
Because everything between the chosen copy and now is about to disappear.
List what happened in that period: orders, enquiries, bookings, new pages, price changes, customer accounts.
Some of it exists elsewhere, in your email or your accounting system, and can be reconstructed after the restore.
Some of it does not, and the people affected need to hear from you rather than discover it.
Do this before restoring, since afterwards you are working from memory about a period you can no longer see.
Ten minutes with the calendar and the inbox produces a list good enough to work from.
A worked example
A business discovered their site was serving unfamiliar pages and restored the most recent nightly backup within the hour.
The site looked normal for two days and the pages returned.
They restored again, from four days earlier, with the same result.
On the third attempt somebody looked at file dates and found the original modification had been six weeks earlier, before any backup they held.
The site was rebuilt from a copy taken before a redesign, the outdated component was identified and removed, and everything from the intervening period was reconstructed from invoices and email.
The whole episode took nine days, and the first two restores had cost three of them.
Restore or clean
A judgement worth making deliberately rather than by default.
Restoring is the right answer where you have a copy you trust from before the compromise, which is the usual case.
Cleaning, meaning removing the injected content from the live site, is right where no clean copy exists or where too much has happened since the last one.
Cleaning is harder than it looks, since you are relying on having found everything, and something missed brings the problem back.
Where you clean, plan on a rebuild afterwards anyway, treating the cleaned site as a temporary measure rather than a resolution.
For anything holding customer data or taking payment, get help rather than deciding this alone.
After the restore
The steps that stop the cycle repeating.
Change every password: site, hosting, registrar, email, and any connected service.
Remove accounts you do not recognise and reduce the rest to what they need.
Update everything before putting the site back in front of anybody.
Take a fresh backup immediately and store it somewhere out of reach.
Then check the search console for security notices, since a warning may be in place regardless of the site now being clean.
Keep a record while you go
Unglamorous, and it is what turns a bad week into something you can learn from.
Note the times: when it was discovered, what was found, what you did, and what changed after each step.
That record is what an insurer, a host, or somebody helping later will ask for, and reconstructing it afterwards from memory is unreliable.
It also tells you how long each stage actually took, which is the information that makes the next drill realistic.
Take copies of anything unusual before removing it: the injected file, the log entries, the unfamiliar account, since deleting the evidence is easy and permanent.
The counter-case
Speed sometimes matters more than method.
A shop losing sales by the hour has a genuine reason to get something working quickly, and a temporary holding page while you do this properly is better than either extreme.
Not every incident needs this treatment either, and a defacement on a brochure site is a smaller event than the language here suggests.
And where the business cannot afford to be wrong, particularly with customer data involved, the correct step is to stop and get somebody who does this for a living.
Close the hole, restore an older copy elsewhere, record the gap, then commit.
The order
Take the site down or put up a holding page.
Find and close the entry point.
Establish when it started.
Choose a copy from before that, with margin.
Restore somewhere else and check it.
Write down the gap before committing.
Change everything, update, and back up again.
Step two is the one skipped under pressure, and skipping it is why businesses restore the same site three times in a fortnight.
Restoring first. A restore returns the site to working order and does nothing about how somebody got in, so the same automated process finds the same hole within days.
Which backup should I use?
Not the most recent, which is the one most likely to contain the compromise. Establish when it started and choose a copy from before that, with margin.
Why restore somewhere else first?
So you can confirm the copy is clean and works without a countdown running, and so the live site remains available as evidence if you need to work out what happened.
What about everything since that copy?
List it before restoring: orders, enquiries, bookings, price changes. Some exists in email or accounting and can be reconstructed; the rest needs telling people.
When should I clean rather than restore?
When no clean copy exists or too much has happened since. Cleaning relies on having found everything, so plan a rebuild afterwards regardless.
What comes after the restore?
Change every password including hosting and registrar, remove unknown accounts, update everything before going live, take a fresh out-of-reach backup, and check for security notices.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Site compromised and about to restore?
Find how they got in first. Restoring without closing it is why this happens three times in a fortnight.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
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You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
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When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
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This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
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9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
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The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
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All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
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If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada