September 22, 2021 · West Coast Media Solutions Inc. · 12 min read
Law 25 received assent on 22 September 2021 and amends Quebec's private sector privacy legislation. Obligations begin in September 2022 and continue through 2023 and 2024, and it can apply to businesses outside Quebec that operate there.
What happened
Quebec's National Assembly adopted the legislation previously known as Bill 64, and it received assent on 22 September 2021.
It is now generally referred to as Law 25, and it substantially amends the province's private sector privacy legislation along with several other statutes.
This is the largest change to private sector privacy law in Canada in roughly two decades, and it arrived while federal reform remained unfinished.
What follows is a general description written shortly after assent rather than legal advice. The text is long, the obligations are detailed, and anybody with meaningful exposure should take proper advice on their own position.
It does not stop at the border
The point that matters most to businesses reading this from elsewhere in Canada.
The legislation applies to enterprises carrying on an enterprise in Quebec, which is not the same as being based there.
A business selling to Quebec customers, employing people there, or collecting personal information from residents in the course of its activities may fall within scope even with no office in the province.
Whether it reaches any particular business is a legal question rather than a rule of thumb, and it is exactly the question worth asking now rather than in two years.
For a purely local trades business with no Quebec customers, this is likely to be background. For anybody selling online across Canada, it is worth establishing properly.
It phases in over three years
September 2022: the first and smallest tranche.
September 2023: the substantial majority of obligations.
September 2024: the portability requirement.
That staging is deliberate and it is the reason not to panic this week. It is also the reason not to forget about it, since a September 2023 obligation needs work well before September 2023.
What arrives first
The 2022 tranche is short and the items in it are concrete.
A designated person responsible for the protection of personal information, with the role defaulting to the person with the highest authority in the enterprise unless it is delegated in writing.
Obligations around confidentiality incidents: reporting those presenting a risk of serious injury, notifying affected people, and keeping a register of incidents.
A requirement to disclose to a regulator before creating a biometric database.
And a provision concerning personal information communicated in the context of a business transaction.
For most small businesses the first two are the relevant ones, and neither is onerous to prepare for.
What arrives in 2023
The larger body of the reform, and the part that needs lead time.
Stronger consent requirements, including that consent be clear, free, informed and given for specific purposes, with separate treatment for sensitive information.
Transparency obligations about collection, purposes, and the parties involved.
Privacy impact assessments for certain projects, including systems acquisitions and transfers outside the province.
Requirements around information communicated outside Quebec.
Rules on automated decision-making, and a right to have certain information de-indexed.
Portability, allowing individuals to receive computerised personal information in a structured commonly used format, follows in 2024.
The penalties are the headline
And they are the reason this is being discussed everywhere this month.
The legislation introduces administrative monetary penalties and substantially higher penal fines than the previous regime, with maximums for enterprises expressed both as fixed amounts and as a percentage of worldwide turnover, whichever is greater.
It also creates a private right of action with punitive damages available in certain circumstances.
The headline maximums apply to serious cases and are not what a small business making a good-faith effort should expect.
What has genuinely changed is that the consequences are now large enough that privacy stops being a matter nobody escalates, which is probably the intended effect.
A worked example
A small online retailer outside Quebec, shipping across Canada, read the coverage and assumed it did not apply.
Their situation was less obvious than that. Roughly a tenth of their customers were in Quebec, they held names, addresses, order histories, and a mailing list, and they used providers outside Canada.
They did not attempt to resolve the legal question themselves. They asked their lawyer for a short opinion on whether they were in scope, which cost a modest amount and produced a clear answer.
In the meantime they did the work that was useful regardless: an inventory of what they held, a retention schedule, and a named person responsible internally.
None of that was wasted whatever the opinion said, which is the point of doing it first.
What is worth doing now
Not implementing detailed obligations that do not bite for a year, which risks building the wrong thing.
Establish whether you are likely to be in scope, which is the question everything else depends on.
Do the groundwork that helps under any privacy regime: know what personal information you hold and where, set retention periods, name somebody responsible, and be able to handle a request or an incident.
Watch for the guidance that regulators will publish over the next two years, which will be considerably more practical than the statute.
And revisit it in mid-2022, when the first tranche is close and the guidance exists.
The counter-case
There will be a great deal of alarm about this over the coming months, and much of it will be aimed at selling something.
For a business with no Quebec customers and no plans to have any, this is professional background rather than an obligation, and spending money on compliance products now would be premature.
Even for businesses in scope, the phase-in is long, the guidance is not written yet, and detailed implementation this month would be built on assumptions rather than on regulator interpretation.
The proportionate response is to establish scope, do the universally useful groundwork, and wait for the guidance before building anything specific.
Businesses that already handle personal information carefully will find much of this familiar in shape, if more demanding in detail.
This month
Establish whether you operate in Quebec in any sense.
Ask a professional if the answer is not obvious.
Inventory what you hold and where.
Set retention periods.
Name somebody responsible internally.
Note the three phase-in dates in a calendar.
Wait for regulator guidance before building anything.
Steps three to five are worth doing whatever the answer to step one turns out to be.
The legislation formerly known as Bill 64, adopted by Quebec's National Assembly and given assent on 22 September 2021. It substantially amends the province's private sector privacy law.
Does it apply outside Quebec?
It can. It applies to enterprises carrying on an enterprise in Quebec, which is not the same as being based there. Whether it reaches a particular business is a legal question worth asking properly.
When do the obligations start?
In phases: a small first tranche in September 2022, the substantial majority in September 2023, and the portability requirement in September 2024.
What comes first, in 2022?
A designated person responsible for personal information, obligations around confidentiality incidents including notification and a register, and disclosure before creating a biometric database.
How large are the penalties?
Administrative monetary penalties and substantially higher penal fines than before, with enterprise maximums expressed as fixed amounts or a percentage of worldwide turnover, plus a private right of action.
What should I do this month?
Establish whether you are likely in scope, then do the groundwork useful under any regime: inventory what you hold, set retention periods, and name somebody responsible. Wait for guidance before building.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Selling to customers across Canada?
Establish whether you are in scope before doing anything else. The groundwork is useful either way; the detailed compliance can wait for guidance.
West Coast Media Solutions Inc. ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any subdomains, and any related services, applications, or tools where this policy is referenced.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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10. Updates to This Cookie Policy
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
3. Eligibility
You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
5. User Conduct
When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
Any information or materials you submit through the Website's contact forms, email, or other communication channels shall be treated as non-confidential and non-proprietary unless otherwise specified in a separate written agreement. By submitting any such information, you grant the Company a non-exclusive, royalty-free, perpetual right to use, reproduce, modify, and distribute such content for any lawful business purpose.
7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
8. Disclaimer of Warranties
THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
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You agree to defend, indemnify, and hold harmless West Coast Media Solutions Inc., its directors, officers, employees, agents, successors, and assigns from any claims, damages, obligations, losses, liabilities, costs, and expenses arising from your use of the Website, your violation of these Terms, or your violation of any third-party right.
11. Governing Law and Jurisdiction
These Terms shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any legal action arising from these Terms shall be instituted exclusively in the courts of British Columbia, Canada. You irrevocably waive any objections to jurisdiction and venue in such courts.
12. Changes to These Terms
We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
5. Copyright and Intellectual Property
The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
6. Trademark Notice
All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada