May 15, 2015 · West Coast Media Solutions Inc. · 12 min read
State the password rules in plain words beside the field before anyone types, connected to it so screen readers announce them, and keep everything else people entered when a mistake is caught.
Rules you learn by breaking them
A customer creates an account on an online shop, a booking system or a client portal. They fill in their name, email and address, choose a password and press the button.
The page reloads with a red message at the top: the password must be at least eight characters, contain a number and include no spaces. Nobody mentioned this before.
Often the form has also emptied itself. The name and address are gone, and the customer starts again, guessing at whatever other rules there might be.
Some try twice. Some close the tab.
Who pays for the guessing
Screen reader users, who may never hear an error that appears silently.
People with dyslexia or memory difficulties, for whom retyping is real work.
Phone users, typing on a small keyboard into a field that hides every letter.
Older customers, who may read the reload as their own failure.
The first group is hit hardest. A red outline or a message that simply appears on the page is not announced unless the form is built to announce it, so the user may not know why the form came back.
What WCAG asks for
WCAG 2.0, the reference standard for accessible websites, covers this in three places.
Forms should provide labels or instructions wherever they ask for input. Errors that are detected should be identified and described in text. And where the fix is known, the form should suggest it.
Password rules are known before anyone types. That makes them instructions, and instructions belong with the field, not in an error that follows it.
Put the rules beside the field
Write the rules in plain words directly under the password label, before the box: at least eight characters, including one number. Spaces are fine.
Ask whoever builds the form to connect that sentence to the field in the code, using an attribute called aria-describedby, so a screen reader reads it out when the field is reached.
Do not put the rules inside the box as grey placeholder text. It disappears the moment typing starts, which is exactly when people need it.
Fewer rules, stated plainly
While writing them down, ask why each rule exists. Many came with the software and were never chosen by anyone.
A ban on spaces, a short maximum length or a list of forbidden symbols makes long passphrases impossible and trips up the passwords that password managers generate.
If the system genuinely requires them, say so. If it does not, ask whoever maintains it whether they can go.
A worked example
A car share co-op with about thirty cars, parked in reserved spots across several neighbourhoods, takes new members through an online application.
The form asks for contact details, a driver's licence number and a password for the booking system. Its password rules appeared only after a mistake.
After an error, the page reloaded with the rules at the top and every field empty except the email address. Applicants retyped their licence details two or three times, and some phoned the office instead.
The office had been taking those calls for two years without connecting them to the form.
The rules now sit beside the password field, connected in the code. The no-spaces rule went, after the booking system's supplier confirmed spaces were fine.
After any error, the form keeps everything except the password fields, says which rule was missed beside the field, and lists the problem at the top with a link to it.
When something still goes wrong
Errors will happen anyway. Say exactly what failed, next to the field: needs at least one number. A message that only says invalid password tells nobody anything.
Put a short summary at the top of the form as well, listing each problem with a link that jumps to the field, and move the focus there so a screen reader reads it.
Never rely on colour alone. A red outline means little to someone who cannot see red, and nothing at all to a screen reader.
Some forms tick off each rule as the person types. That helps, provided the ticks are announced to screen readers too and the written rules stay on screen.
Keep what they typed
A form that empties itself after one mistake doubles the work and invites new mistakes.
Keep every field the person filled in. Clearing the password boxes is normal for security, but say so beside them, so the empty field is not a mystery.
That includes choices made from lists and ticked boxes. Retyping a long number on a phone keyboard is exactly where the next mistake comes from.
Let people see the password
A password field hides each character, which makes typing errors invisible, especially on a phone.
A show password option lets people check before pressing the button. It helps everyone, and it can replace the second box that asks for the same password again.
Test it yourself
Create an account on your own site with a deliberately wrong password, first on a phone and then using only the keyboard.
Then try it by ear. Every iPhone and Mac includes the VoiceOver screen reader, and Windows users can download a free one.
Listen for the rules before you type, and for the error after. If you hear neither, nobody else does either.
The counter-case
Some sign-up forms belong to a hosted booking or payment service that the business cannot change. There, write the rules in the text just above the embedded form and ask the supplier to fix the rest.
And for many small shops the simplest answer is no account at all: a guest checkout asks for no password, so there are no rules to hide.
Wherever a password is required, though, state the rules before anyone types and keep what people entered.
On the sign-up form
Create a test account with a wrong password.
Write the rules beside the field.
Connect them in the code for screen readers.
Drop rules nobody can explain.
Keep entered fields after an error.
Name the exact problem beside the field.
Add a show password option.
Step two removes most of the problem by itself. When the rules are visible before anyone types, people can meet them on the first attempt, and the error path becomes the exception.
Because people can only meet rules they know. Rules revealed after an error force a guess, and screen reader users may not hear the error at all.
What does WCAG say about this?
WCAG 2.0 asks forms to explain what input they expect, to identify and describe detected errors in text, and to suggest a fix where one is known.
Can the rules go inside the box?
Not as placeholder text. It disappears as soon as typing starts, which is when people need it. Put the rules beside the field, connected in the code.
Should the form clear after an error?
No. Keep every field the person filled in. Clearing the password boxes is normal for security, but say so beside them so the empty field makes sense.
Which password rules are worth dropping?
Rules nobody can explain, especially bans on spaces, short maximum lengths and forbidden symbols, which block long passphrases and trip up passwords generated by password managers.
How can I test my own form?
Create an account with a deliberately wrong password on a phone, then with the keyboard only, then with VoiceOver or a free screen reader for Windows.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Customers stuck at your sign-up form?
Tell us where your sign-up form is. We will try it with a screen reader and a phone, and list what to fix.
West Coast Media Solutions Inc. ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any subdomains, and any related services, applications, or tools where this policy is referenced.
2. Information We Collect
We may collect personal information that you voluntarily provide when you use our contact forms, subscribe to newsletters, request a quote, or otherwise interact with our website. This may include your name, email address, phone number, company name, and any additional details you choose to share in message fields. We also automatically collect certain technical data when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and access timestamps.
3. How We Use Your Information
We use the information we collect to respond to your inquiries and provide requested services; to personalize and improve your experience on our website; to send you project updates, newsletters, and promotional communications (which you may opt out of at any time); to analyze usage trends and improve website performance; to detect, prevent, and address fraud, security issues, and technical problems; and to comply with applicable legal obligations and enforce our terms.
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and gather analytical data about how visitors use our site. You can control cookie preferences through your browser settings. For detailed information about our use of cookies, please see our Cookie Policy.
5. Third-Party Services
We may use third-party analytics services such as Matomo or Google Analytics to help us understand how visitors interact with our website. These services may collect information sent by your browser as part of a web page request, including cookies and your IP address. We may also use third-party services for email delivery, form processing, and content delivery networks. These providers have their own privacy policies governing the use of your information.
6. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and conducting our business, provided they agree to keep this information confidential. We may also disclose information when required by law, to protect our rights, to enforce our policies, or to respond to legal process.
7. Data Security
We implement appropriate technical and organizational measures to protect the personal information we collect and store. These include encrypted connections (SSL/TLS), secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your data.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and inquiry records are retained for a reasonable period based on the nature of the inquiry and applicable retention requirements. You may request deletion of your data at any time.
9. Your Rights
Depending on your jurisdiction, you may have the right to access, correct, update, or delete the personal information we hold about you. You may also have the right to object to or restrict certain processing of your data, to data portability, and to withdraw consent where processing is based on consent. To exercise any of these rights, please contact us using the information provided below. We will respond to your request within the timeframes required by applicable law.
10. Children's Privacy
Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under 16, we will take steps to delete such information promptly. If you believe we may have collected information from a child, please contact us immediately.
11. International Data Transfers
Your information may be transferred to and maintained on servers located outside your province, state, or country where data protection laws may differ from those in your jurisdiction. By providing your information, you consent to such transfer. We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.
12. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of the website after any changes constitutes acceptance of the revised policy.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Cookie Policy
1. What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, to provide a better browsing experience, and to supply reporting information to website operators. Cookies are stored in your browser and allow the website or a third-party service to recognize you and make your next visit easier.
2. How We Use Cookies
West Coast Media Solutions Inc. uses cookies for several purposes: to ensure the proper functioning and security of our website; to remember your preferences and settings; to understand how visitors navigate and interact with our pages; to analyze website traffic and measure the effectiveness of our content; and to deliver relevant information based on your browsing history and interests.
3. Types of Cookies We Use
Essential Cookies: These cookies are strictly necessary for the website to function. They enable core features such as page navigation, secure areas, and form submissions. The website cannot function properly without these cookies, and they cannot be disabled.
Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on the site, and any error messages encountered. All information collected by these cookies is aggregated and therefore anonymous.
Functional Cookies: These cookies enable the website to remember choices you make (such as your preferred language or region) and provide enhanced, more personalized features. They may also be used to provide services you have requested, such as watching a video or commenting on a blog.
Performance Cookies: These cookies collect information about how you use our website, such as which pages are most popular and how visitors move around the site. This helps us improve the way our website works and identify any technical issues.
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website and deliver content and advertisements. Third-party services that may place cookies through our site include analytics providers, advertising networks, and social media platforms. These third parties have their own cookie and privacy policies that govern their use of your data.
5. Cookie Duration
Session Cookies: These cookies are temporary and are deleted from your device when you close your browser. They are used to maintain your session as you navigate between pages.
Persistent Cookies: These cookies remain on your device for a set period of time or until you delete them. They are used to remember your preferences and actions across multiple visits to our website.
6. Managing Your Cookie Preferences
Most web browsers allow you to control cookies through their settings. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. Please note that disabling or blocking certain cookies may affect the functionality of our website and your ability to access certain features. Browser help sections and external resources provide detailed instructions on managing cookies for all major browsers.
7. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your activity tracked. Because there is no universally accepted standard for how to respond to DNT signals, our website does not currently respond to DNT signals. However, you can control tracking through the cookie management options described above.
8. Consent
By continuing to use our website, you consent to the use of cookies as described in this Cookie Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our website. For users in jurisdictions that require explicit consent (such as the EU/EEA), we will present a cookie consent mechanism before non-essential cookies are placed.
9. Impact on Website Functionality
If you choose to disable cookies, some features of our website may not function as intended. This could include the inability to log in, loss of personalization, reduced analytics capabilities, and degraded overall experience. Essential cookies cannot be disabled as they are required for the basic operation of the website.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or cookie practices. Any updates will be posted on this page with a revised effective date. We encourage you to check this page periodically to stay informed about our use of cookies.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
3. Eligibility
You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
5. User Conduct
When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
Any information or materials you submit through the Website's contact forms, email, or other communication channels shall be treated as non-confidential and non-proprietary unless otherwise specified in a separate written agreement. By submitting any such information, you grant the Company a non-exclusive, royalty-free, perpetual right to use, reproduce, modify, and distribute such content for any lawful business purpose.
7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
8. Disclaimer of Warranties
THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
10. Indemnification
You agree to defend, indemnify, and hold harmless West Coast Media Solutions Inc., its directors, officers, employees, agents, successors, and assigns from any claims, damages, obligations, losses, liabilities, costs, and expenses arising from your use of the Website, your violation of these Terms, or your violation of any third-party right.
11. Governing Law and Jurisdiction
These Terms shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any legal action arising from these Terms shall be instituted exclusively in the courts of British Columbia, Canada. You irrevocably waive any objections to jurisdiction and venue in such courts.
12. Changes to These Terms
We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
5. Copyright and Intellectual Property
The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
6. Trademark Notice
All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada