January 27, 2020 · West Coast Media Solutions Inc. · 11 min read
Set the new site up and test it before changing anything, carry the mail records across deliberately, lower the DNS timing in advance, and keep the old account running for a fortnight after the switch.
Why migrations go wrong in a specific way
The website part is usually straightforward. Files copy, the database moves, the pages render.
What breaks is email, and it breaks for a structural reason: mail and web are directed by different records attached to the same domain.
Change where the domain points without carrying the mail records across, and mail is now directed at a server that has no mailboxes. Messages bounce or vanish, and nothing tells you.
The website looks perfect throughout, which is why the problem is usually found days later by somebody wondering why it has been quiet.
Before you touch anything
Write down every DNS record currently set, not just the ones you think matter.
Note where mail is handled, and whether it is moving too.
List every address in use, including ones only used by suppliers.
Check what else uses the domain, such as verification records for other services.
Take a full backup of the current site.
Confirm you can access the domain where the records are managed.
The first is the single most useful step. A photograph of the existing records takes a minute and is the reference you will want if anything goes wrong.
The fourth catches things people forget: records proving domain ownership to other services, which quietly stop working when removed.
Set up before you switch
The sequence that avoids downtime entirely.
Build the site fully on the new host while the old one is still live and serving visitors. Copy the files, restore the database, and configure everything.
Then test the new site before any visitor is sent to it. Most hosts provide a temporary address, or you can point your own computer at the new server without affecting anybody else.
Only when it is confirmed working do you change where the domain points. At that moment visitors move across to a site that has already been tested.
The alternative, switching first and fixing afterwards, is how migrations produce a day of errors.
The timing setting to change first
A small technical step with a large effect.
DNS records carry a value telling other computers how long to remember the answer. Typically that is hours, sometimes a day.
Lower it to a few minutes, a day or two before you migrate. Then when you make the change, it takes effect quickly rather than trickling out over a day.
Afterwards, once everything is confirmed, put it back up.
Without this, some visitors reach the old server and some the new for many hours, which is fine for a static site and a problem for anything taking form submissions or orders.
Keeping mail working
The heart of it.
If mail is staying where it is, the mail records must be recreated exactly on the new setup. Not approximately. Exactly, including the ones concerned with sending reputation.
If mail is moving too, do it as a separate exercise on a different day. Two migrations at once means that when something breaks you have twice as many places to look.
Either way, send a test message from outside to each address after the change, and reply to it. Delivery in both directions is what confirms it works.
The site moved on a Thursday and worked immediately. The mail records had been copied across, which the person doing it confirmed by checking that email still arrived.
What was not copied was a record used for sending authentication. Incoming mail was unaffected, so everything appeared fine.
Outgoing mail, however, began failing authentication checks at recipient servers. Their quotes started landing in junk folders, inconsistently, depending on the recipient's provider.
It took three weeks and several lost orders before somebody connected the two events, because nothing bounced and nothing was reported.
The record was recreated in ten minutes. The three weeks were caused by testing only incoming mail, which is the half people think of.
The fortnight afterwards
Do not cancel the old account on the day you switch.
Keep it running for two weeks. It costs one more month's fee and it means anything still reaching the old server, from a cached record or an unusual network, still finds a working site.
It also means that if something turns out to be broken, you have somewhere to go back to.
Use the fortnight to check the things that fail quietly: forms arriving, mail in both directions, the contact page, and anything scheduled that runs weekly rather than daily.
Who should do it
An honest assessment, since this is a job people attempt themselves.
Copying files and a database is within reach of a confident person with an afternoon. The part that goes wrong is DNS, and DNS is unforgiving in a specific way: mistakes are invisible from your own machine and obvious to everybody else.
If you have never edited a mail record, the migration is not the moment to learn. The cost of paying somebody for a few hours is small against a fortnight of quotes landing in junk folders.
The middle path, if the budget is tight, is doing the file and database work yourself and paying somebody for the hour of DNS changes and testing.
Whoever does it, insist the old account stays live for a fortnight. That single condition covers most of what can go wrong.
The checks nobody runs
Beyond confirming the homepage loads.
Submit the contact form from an outside address. Check every page that was in the sitemap still resolves. Confirm the certificate is present and valid on the new server. Check any redirects from previous addresses still work.
And look at your search visibility over the following month, because a migration that silently dropped redirects shows up as a slow decline rather than an error.
None of that takes long. All of it is easier to do in the fortnight when somebody is still paying attention than in the month when everybody has moved on.
Frequently asked questions
Why does email break during a migration?
Mail and web are directed by different records on the same domain. Move the site without carrying the mail records and messages go to a server with no mailboxes.
What should I do before starting?
Write down every existing DNS record, note where mail is handled, list every address in use, check what else uses the domain, and take a full backup.
How do I avoid downtime?
Build and test the site fully on the new host while the old one is still serving visitors, then change where the domain points only once it is confirmed working.
What is the timing setting?
DNS records tell other computers how long to remember the answer. Lower it to a few minutes a day or two before migrating, then restore it afterwards.
How do I test that mail works?
Send a message from outside to each address and reply to it. Delivery in both directions is the test; checking only incoming misses sending authentication problems.
When should I cancel the old account?
Not on the day. Keep it a fortnight so anything still reaching the old server finds a working site and you have somewhere to go back to.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Moving hosts and worried about email?
We migrate the records deliberately and test both directions, which is where migrations usually fail.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
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The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
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The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
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Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
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Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
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West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
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If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada