August 27, 2021 · West Coast Media Solutions Inc. · 12 min read
Ask for professional indemnity where advice or work product could cause loss, and public liability where anybody attends your premises. Ask for a certificate rather than a statement, and check the dates.
Why it feels awkward and is not
Asking a sole trader for evidence of insurance feels like an accusation, particularly when you know and like them.
It is not. Any established supplier has been asked before, will have the certificate to hand, and will think better of you for asking rather than worse.
The awkwardness is one-sided, and it comes from the buyer imagining an implication that the supplier does not read into it.
What follows is a general description rather than legal or insurance advice. What cover is appropriate depends on the work, the jurisdiction, and the size of the risk, and a broker is the right person to ask about your own position.
The two that usually matter
For most small suppliers to a small business, the relevant cover falls into two categories.
Professional indemnity, which responds where advice, design, or work product causes a client financial loss. That is the relevant one for anybody producing something you rely on: a website, a system, an accountant's work, a consultant's recommendation.
Public liability, which responds to injury or property damage. That is the relevant one for anybody attending your premises or working on your property.
A web designer working remotely genuinely needs the first and may not need the second. A trades supplier working on your building needs the second and possibly the first.
Asking for the one that fits the work is what makes the request specific rather than a form-filling exercise.
What else appears on the list
Employers' liability, where they have staff, often a legal requirement.
Cyber cover, where they hold or process your data.
Product liability, where they supply physical goods.
Motor insurance for business use, where they drive to you.
Workers' compensation, depending on jurisdiction and staffing.
Which of these applies varies considerably by place and by trade, and it is the sort of thing a broker or an industry association can answer quickly for your sector.
Ask for the certificate
The practical point that makes the request meaningful.
A statement that they are insured is not evidence. A certificate names the insurer, the policy number, the cover limits, and the dates.
Check the dates, because an expired certificate is the single most common finding and is usually an oversight rather than a problem.
Check the limit against the size of the risk, since cover well below the value of the work is a technicality rather than protection.
And note the renewal date so you can ask again once a year without it being an event.
Proportionality matters
The judgement that keeps this reasonable.
A three hundred dollar job from a sole trader does not warrant a certificate request, an indemnity clause, and a supplier questionnaire, and imposing that on somebody small is how a business becomes tiresome to work with.
The threshold worth applying is what could go wrong and what it would cost, rather than the value of the engagement.
Somebody spending an afternoon on your site cannot easily cause a large loss. Somebody handling your customer database, taking payments, or working on your roof can.
Scale the request to the exposure rather than to the invoice, and say why you are asking, which removes most of the friction.
A worked example
A business engaged a developer to move their online shop to a new platform, including customer records and stored payment arrangements.
They asked for professional indemnity and cyber cover, explaining that the work touched customer data and order history.
The developer had professional indemnity and no cyber cover, said so plainly, and asked what the client would prefer.
They agreed a limitation on the developer's liability at a level he could actually stand behind, and the client separately confirmed their own cover would respond to a data incident.
The migration went fine and none of it was needed.
The value was that both parties knew where they stood before starting, and the conversation took twenty minutes rather than becoming a dispute afterwards.
Insurance is not the same as a contract
A distinction worth holding, because they are often conflated.
Insurance determines whether there is money behind a claim. A contract determines whether you have a claim at all and what its limits are.
A supplier with excellent cover and terms limiting their liability to the fee paid is offering you the fee back, not the cover.
Conversely a supplier with unlimited liability on paper and no insurance is offering something they cannot pay.
Read them together: what does the agreement say they are responsible for, and is there anything behind it.
For a small engagement, a limitation to the value of the contract is common, reasonable, and worth knowing about rather than objecting to.
What a small supplier can reasonably decline
Worth knowing so the request stays fair.
Being named on your policy, or providing indemnities well beyond the value of the work, is disproportionate for a sole trader and many will refuse for good reason.
Cover limits substantially above their normal level are expensive to arrange for one client and the cost will reach you anyway.
And extensive supplier questionnaires designed for large organisations are a poor fit and take a day somebody has not priced.
Where a genuine requirement exists that a supplier cannot meet, the honest options are to accept the risk deliberately, to reduce the scope so the exposure falls, or to use a different supplier.
The counter-case
There is a version of this that costs more than it protects.
A business that applies a formal supplier assessment to every engagement will find that good small suppliers stop quoting, because the administration exceeds the margin on a small job.
You then end up choosing between larger suppliers at higher rates, which may be a worse outcome than the risk you were managing.
There is also a limit to what insurance solves. It pays money afterwards; it does not prevent a project failing or recover time.
The measures that reduce the actual risk are the ones covered elsewhere: owning your domain, holding your own backups, staging payments, and being able to continue without any single supplier.
What to ask
Decide what could go wrong and what it would cost.
Ask for the cover that fits the work, not a list.
Request a certificate, not a statement.
Check dates and limits.
Read the liability clause alongside it.
Keep the request proportionate to the exposure.
Note the renewal date and ask again yearly.
Step five is the one that changes what the answer means, since cover and contractual liability only protect you where they overlap.
Is it reasonable to ask a sole trader for insurance?
Yes, and entirely ordinary. Any established supplier has been asked before and has the certificate to hand. The awkwardness is one-sided.
Which cover is relevant?
Professional indemnity where advice or work product could cause financial loss, and public liability where somebody attends your premises. Ask for the one that fits the work.
Is a statement that they are insured enough?
No. Ask for a certificate naming the insurer, policy number, limits, and dates. Expired certificates are the most common finding and are usually an oversight.
How much should I ask for?
Scale it to what could go wrong rather than to the invoice. An afternoon of site work cannot easily cause a large loss; handling customer data or working on your roof can.
Does insurance replace a contract?
No. Insurance determines whether money is behind a claim; the contract determines whether you have a claim and its limits. A supplier with good cover and liability capped at the fee is offering the fee.
What can a small supplier reasonably refuse?
Being named on your policy, indemnities well beyond the work's value, cover limits above their normal level, and long questionnaires designed for large organisations.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Engaging somebody who will touch customer data?
Ask for the certificate and read their liability clause alongside it. Twenty minutes, before starting rather than after.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
3. Eligibility
You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
5. User Conduct
When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
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7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
8. Disclaimer of Warranties
THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
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You agree to defend, indemnify, and hold harmless West Coast Media Solutions Inc., its directors, officers, employees, agents, successors, and assigns from any claims, damages, obligations, losses, liabilities, costs, and expenses arising from your use of the Website, your violation of these Terms, or your violation of any third-party right.
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These Terms shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any legal action arising from these Terms shall be instituted exclusively in the courts of British Columbia, Canada. You irrevocably waive any objections to jurisdiction and venue in such courts.
12. Changes to These Terms
We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
5. Copyright and Intellectual Property
The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
6. Trademark Notice
All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada