April 13, 2016 · West Coast Media Solutions Inc. · 12 min read
Let's Encrypt left beta yesterday, so a free certificate for your own domain is now a normal option. It proves you control the domain, nothing more, and it is only dependable when renewal is automatic.
Out of beta as of yesterday
Let's Encrypt, the free certificate authority run by a non-profit group, left its public beta yesterday. It has issued certificates to anyone who asked since December, and as of this week it is officially a finished service.
A certificate is what lets a website load over HTTPS, with the padlock in the address bar and the connection between visitor and server encrypted.
For years, putting your own domain on HTTPS meant a yearly bill and someone's time to install and renew a certificate. Many small sites went without, or relied on a host's shared one.
Free certificates remove the bill. They do not remove the renewing, which is why most of what follows is about renewal.
What a free certificate proves
Before issuing a certificate, Let's Encrypt checks that whoever asked for it controls the domain, usually by having the server place a particular file where it can be read from outside.
That is domain validation, the same check behind the cheapest paid certificates. The encryption is as strong as theirs, and browsers show the same padlock.
What it does not prove
Who runs the business, or whether it exists at all.
That the site is honest; fraudulent sites can get one too.
That the site is safe from hacking or malware.
The company's name, which only extended validation displays.
Any warranty, which some paid certificates include.
The second is worth telling staff. A padlock only shows that the connection is encrypted, not who is at the other end, and some phishing pages carry one.
Where a paid certificate still fits
Extended validation, which puts the company's verified legal name in green beside the address in most browsers, still costs money and paperwork. It suits banks and large online shops more than most small businesses.
A paid certificate also suits a setup that cannot renew automatically, since it lasts a year or more rather than ninety days.
For a typical small business site with a contact form or a login, a free certificate protects visitors just as well as the paid one it replaces.
Ninety days, on purpose
Every Let's Encrypt certificate expires ninety days after it is issued. That is deliberate: short lives limit the damage if a key is stolen, and they make renewing by hand tedious enough that people automate it.
The usual practice is to renew at about sixty days, which leaves a month to sort things out if an attempt fails.
When renewal does fail, the result is worse than having no certificate. Browsers stop visitors at a warning that fills the screen, and few click past it.
Automatic renewal is the point
Renewal is only automatic if something on the server does it on a schedule, without anyone needing to remember.
On a server you manage, that is a scheduled task your developer sets up and tests. On shared hosting the account usually lacks the access to do it, so it depends on the host.
A certificate obtained by hand and pasted into the control panel works perfectly for ninety days. Then it stops, on a date nobody wrote down.
Let's Encrypt emails reminders before a certificate expires, to whatever address was given when it was requested. If that was a developer's personal address, or an inbox nobody reads, the reminders go nowhere.
A worked example
A voice-over artist records commercials and narration in a home studio. Clients log in to a private area of her website to upload scripts and download the finished audio.
In January, the person who looked after the site generated a free certificate by hand and pasted it into the hosting control panel. The login page finally had the padlock it should always have had.
At the start of April it expired. A producer downloading a commercial on deadline got a browser warning instead, and emailed to ask what was wrong with the site.
Nothing had been set to renew it, because her hosting plan did not support Let's Encrypt. The reminder emails had gone to the address of the person who set it up, who had since moved on.
The fix was another plan with the same host, which issues and renews free certificates itself and sends failure notices to the studio's address. A monthly calendar note says to check the expiry date.
The certificate she has now is the same kind as before. The difference is that nothing about it depends on anyone remembering.
The host's part
Hosts differ. A few already let you switch on a free certificate in the control panel and renew it for you; others offer it only on some plans, and some refuse outside certificates on shared hosting.
Ask yours four questions: is it available on my plan, does it renew automatically, who is told if renewal fails, and does it cover the address with and without www?
If the answer to the second is no, a free certificate may cost more in emergencies than a paid one costs in fees.
Why automatic renewals still fail
Renewal can fail for reasons nobody connects with the certificate: the domain pointed at a new server, a security plugin blocking the check that proves control of the domain, or the whole site put behind a password during a redesign.
So automatic renewal still needs a person, not to do the work but to hear when it fails.
The expiry date is a few clicks from the padlock in any browser. After a change to hosting or domain settings, check it when renewal is due; if it has not moved, renewal has stopped.
The counter-case
If your host cannot automate renewal and you cannot move plans, a paid certificate lasting a year may be the practical choice until it can.
A site with no forms or logins has less at stake, although it still gains the padlock. And a business that needs its legal name shown beside the address still needs extended validation.
For most small business sites, though, a free certificate that the host renews automatically is now the sensible default.
Before switching it on
Ask your host whether your plan supports it.
Confirm renewal happens automatically.
Send failure notices to an address you read.
Cover both addresses, with and without www.
Move every page to HTTPS with redirects.
Recheck the certificate after any hosting change.
Put the expiry date in the calendar.
Step two decides whether a free certificate is an improvement or a future emergency. One that renews itself costs nothing; one that depends on a person will lapse sooner or later.
It left its public beta on April 12, so its free certificates are now a finished service rather than a trial. They last ninety days and are meant to renew automatically.
Is a free certificate as secure as a paid one?
For encryption, yes. A free domain-validated certificate protects the connection exactly as a paid one of the same type does, and browsers show the same padlock.
What does a free certificate not prove?
Who runs the business, whether the site is honest, or whether it is safe from hacking. It proves only that the requester controlled the domain.
Why do they expire after ninety days?
Short lives limit the damage from a stolen key and push everyone towards automatic renewal. Renewing by hand every three months is a chore that eventually gets forgotten.
What happens if renewal fails?
Browsers stop visitors with a warning that fills the screen, which is worse than having no certificate at all. Few people click past it.
What should I ask my host?
Whether your plan supports free certificates, whether renewal is automatic, who is told if it fails, and whether both the www and bare addresses are covered.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Still paying for a certificate, or using none?
Send us your website address and hosting plan. We will tell you whether a free certificate can renew itself there.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
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The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
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The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
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Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
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If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada