June 24, 2021 · West Coast Media Solutions Inc. · 13 min read
Attach a visible label to every field, mark required fields in text as well as colour, describe errors in words next to the field, and make sure the whole form can be completed with a keyboard.
Why forms come first
Most accessibility problems make a site harder to use. A broken form makes it impossible to do the thing you were there for.
That distinction matters commercially. Somebody who cannot read your service page may still phone you. Somebody who cannot complete your enquiry form has been stopped at the last step, after deciding to make contact.
Forms are also where several failures cluster, because they involve labels, colour, keyboard operation, error messages, and announcements all in one place.
Fix the form first, then work outward.
Every field needs a real label
A label is text attached to a field in the page structure, not just text positioned near it.
The attachment is what lets assistive technology announce which field somebody is in, and it also makes the label clickable, which enlarges the target for everybody.
Visually, put it above the field rather than beside it. Above survives narrow screens, keeps the eye in one column, and does not get cut off.
Placeholder text inside the box is not a label. It disappears when somebody types, which means anybody reviewing their answers or returning to a field has no idea what it was for, and that affects people with memory or attention difficulties as much as anybody using a screen reader.
Mark what is required, in words
A red asterisk alone communicates nothing to somebody who cannot see colour or is not looking at the shape.
Use the asterisk if you like, and state in text at the top what it means, or simply add the word required to the label.
Better still, ask for less. Every field you make required is a barrier, and a form asking for a company name, a second address line, and a phone number you never call is imposing effort on everybody to collect data you do not use.
Marking optional fields instead of required ones works well on short forms and reduces the visual noise considerably.
Errors have to say what to do
The most common failure and the most frustrating, because the person has done the work and been rejected without explanation.
In text, not just a red border or a red field.
Beside the field it refers to, not only at the top.
Saying what is wrong and what an acceptable answer looks like.
Announced, so it is not silently drawn on screen.
Keeping what was typed, rather than clearing the form.
Moving focus to the first problem.
The last two account for most abandoned resubmissions, and neither is an accessibility nicety.
Group what belongs together
A set of radio buttons or checkboxes needs a heading of its own, describing what the group is asking.
Without it, somebody hears the options announced with no question attached: yes, no, maybe, and no indication of what is being answered.
The same applies to a field split into several boxes, such as a date or a phone number in parts. Each box needs to be identifiable, and the group needs a label saying what the boxes together represent.
Visually this is usually already clear, which is why it gets missed. The structure has to carry the same information the layout does.
A worked example
A clinic's booking form had placeholder-only fields, a red border for errors, and a required marker explained nowhere.
The office manager tested it with a keyboard and a screen reader and could not complete it.
Fields were announced as edit blank. Submitting with a mistake produced a red outline she could not see with the screen off and no message anywhere. The form then cleared, so everything had to be retyped.
They added visible labels above each field, put the word required in the label text, wrote error messages in words beside each field, kept the entered values on failure, and moved focus to the first error.
None of it changed the visual design noticeably.
Completed bookings rose, and the reception staff reported fewer calls from people saying the online form had not worked.
Let the browser help
An underused feature that benefits far more people than it is usually credited for.
Marking fields with the standard names for common information lets a browser or password manager fill them automatically: name, email, phone, address, postcode.
For somebody with a motor impairment, or dyslexia, or who simply finds typing on a phone tedious, that turns a twelve-field form into two taps.
It costs one attribute per field and it is the single highest-value thing on this page for the effort involved.
It also improves completion rates generally, which is the argument that gets it approved.
Time limits and disappearing sessions
Worth checking because it is invisible until somebody hits it.
A form that expires after a period, or a booking that releases a slot while somebody is filling in details, penalises anybody who works more slowly.
That includes people using assistive technology, people with cognitive difficulties, and anybody who was interrupted.
Where a limit is genuinely necessary, warn before it expires and offer a way to extend it. Where it is not necessary, and on most enquiry forms it is not, remove it.
The same applies to anything that clears a partially completed form after inactivity.
Test it the way somebody would use it
Three passes, and each finds different problems.
Complete the form using only the keyboard, with no mouse, and check you can reach every field, see where you are, and submit.
Complete it with the screen off and a screen reader running, which will reveal unlabelled fields and unannounced errors immediately.
Then submit it deliberately wrong, and see whether the error tells you what to do, keeps your answers, and puts you back where the problem is.
The third pass finds more than the other two on most business forms.
The counter-case
There is a version of form accessibility that becomes counterproductive.
Excessive instructions, help text on every field, and lengthy explanations of formats make a short form feel like paperwork and reduce completion for everybody.
Some validation is also worth relaxing rather than explaining better. A phone number field rejecting spaces, brackets, or a country code is creating a problem in order to solve it politely, and accepting whatever somebody types is usually the better answer.
The target is a form that is short, clearly labelled, and forgiving. Clarity comes from asking for less and labelling it properly, not from adding guidance around fields that should not be there.
The check
Give every field a visible label above it.
Say required in words, not only in colour.
Remove fields you do not genuinely use.
Write errors in text, beside the field.
Keep the answers and move focus on failure.
Add autocomplete names to common fields.
Submit it wrong, with the screen off.
Step seven is the test that finds everything the other six were meant to prevent.
Because most accessibility problems make a site harder to use, while a broken form stops somebody completing the thing they came to do, after they had already decided to contact you.
Is placeholder text a label?
No. It disappears when somebody types, so anybody reviewing their answers or returning to a field has no idea what it was for. Put a visible label above the field.
How should required fields be marked?
In words as well as colour. A red asterisk alone communicates nothing to somebody who cannot see it. Better still, ask for fewer required fields.
What makes a good error message?
Text beside the field saying what is wrong and what an acceptable answer looks like, announced rather than only drawn, with the entered values kept and focus moved to the problem.
What is the highest-value quick win?
Adding standard autocomplete names to common fields. It turns a twelve-field form into two taps for anybody using a browser or password manager, and raises completion generally.
Can this be overdone?
Yes. Help text on every field makes a short form feel like paperwork. Relaxing strict validation, such as a phone field rejecting spaces, is usually better than explaining it.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
When did you last submit your own form wrong?
Do it with the screen off. If the error is a red border and your answers vanish, that is the whole problem.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
3. Eligibility
You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
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6. Submissions and Contact Forms
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7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
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THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
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These Terms shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any legal action arising from these Terms shall be instituted exclusively in the courts of British Columbia, Canada. You irrevocably waive any objections to jurisdiction and venue in such courts.
12. Changes to These Terms
We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
5. Copyright and Intellectual Property
The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
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All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada