August 16, 2023 · West Coast Media Solutions Inc. · 11 min read
Press tab through your own site. If you cannot see where you are, the outline has been removed and anybody navigating by keyboard is lost.
The two-minute test
Open your home page and press the tab key repeatedly.
Something should visibly change on the page with every press, showing which link or field is currently selected.
If nothing visible moves, or it disappears once you reach the main content, the focus indicator has been removed.
That means anybody navigating without a mouse has no way to know what pressing enter will do, which makes the site unusable rather than merely awkward.
Where it goes
A theme removing it globally.
Custom buttons styled from scratch.
Links styled to look like buttons.
A page builder's own components.
Form fields with custom styling.
The first is the most common. A single line in a theme's styling removes the outline everywhere, and it is among the most widely copied snippets in web design because the default ring is considered ugly.
Why it gets removed
Worth understanding rather than treating as carelessness.
Browsers draw a default outline that frequently clashes with a considered design, appearing as a blue or dotted ring that matches nothing.
A designer removes it because it looks wrong, and because it appears when clicking with a mouse as well, which seems like a bug.
That reasoning is understandable and the conclusion is wrong, because the ring is the only thing telling a keyboard user where they are.
The correct response is replacing it with something that suits the design, not removing it.
Modern browsers also now distinguish mouse clicks from keyboard focus, which removes the original objection entirely.
A worked example
A business had a site built on a well-regarded theme and had never had a complaint.
Pressing tab, the first few presses showed a faint ring in the header, and everything from the navigation onward showed nothing at all.
Their enquiry form could be tabbed into and there was no way to tell which field was selected.
Their developer restored a visible indicator in about twenty minutes, using a thick border in their own brand colour.
It looks deliberate rather than like a browser default, which was the original objection.
Nobody had complained because people who cannot use a site do not complain.
What a good replacement looks like
Since removing the objection is the point.
Something clearly visible against every background it appears on, which means checking it over dark sections as well as light ones.
Thick enough to notice at a glance rather than a thin line somebody has to hunt for.
Consistent across links, buttons, and form fields, so it means the same thing everywhere.
And in a colour with enough contrast against what is behind it, which is the same contrast question as everywhere else.
A solid border two or three pixels thick in a brand colour satisfies all of that and looks intentional.
Check the whole path, not the header
Which is where partial removal hides.
Focus frequently survives in the navigation, which is the theme's own styling, and disappears in the content area or in a form.
So tab all the way from the top of the page to a submitted enquiry rather than pressing it four times and concluding it works.
Check any custom component particularly: a booking widget, a gallery, a slider, or anything added by a plugin.
Those are frequently styled independently and have their own version of this problem.
Do it on one interior page as well as the home page, since templates differ and the home page is usually the most carefully styled.
A landing page built outside the template is worth a third check, for the same reason it always is.
Also check the order makes sense
Since you are pressing tab anyway.
Focus should move through the page roughly in the order things are read: header, navigation, content, form, footer.
Where it jumps to the footer and back, or into a hidden menu, something in the underlying structure is out of sequence.
That is a harder fix and worth noting for whoever maintains the site rather than solving yourself.
It is also considerably less common than the missing indicator, so do not go looking for trouble.
This one is worth paying for
Which is not true of everything in this subject.
It is a small, contained change that a developer can make in under an hour, and it converts a site from unusable by keyboard to usable.
Compared with rebuilding pages or restructuring content, it is the best return available in accessibility work.
Ask for a visible focus style on all interactive elements, in a brand colour, checked over light and dark backgrounds.
That sentence is a complete brief and does not require you to know anything further.
Hover styles are not focus styles
A distinction worth making, since it is the source of a common false pass.
Many themes change a link's appearance when the mouse hovers over it and do nothing when the keyboard reaches it, which are two separate states.
Somebody checking casually sees the site responding to the mouse and concludes the indicators are fine, when the keyboard state was never styled at all.
The fix is usually to apply the same styling to both states, which is a small change wherever the hover style already exists.
That also means a site with good hover styling is most of the way there, and the remaining work is smaller than it looks.
The counter-case
Some themes make this awkward.
Where the styling is generated by a page builder, restoring the indicator can require overriding it in several places rather than one.
An over-styled focus ring can also be visually noisy on a busy page, which is a genuine design cost rather than an excuse.
And a site with no forms and few links has less at stake here than a shop.
Press tab through your own site to a submitted enquiry, and if nothing visible moves, ask for a focus style in your brand colour.
The two minutes
Open your home page.
Press tab repeatedly.
Watch for a visible change.
Continue into the content.
Tab through the form.
Check a custom component.
Ask for a visible style if missing.
Step four is where most sites fail, since focus commonly survives in the header the theme styled and vanishes everywhere the content actually is.
Press tab repeatedly on your home page. Something visible should change with every press, showing which link or field is currently selected.
Where does the indicator go?
A theme removing it globally, custom buttons, links styled as buttons, a page builder's components, and form fields with custom styling.
Why do designers remove it?
The browser default frequently clashes with a considered design and appears on mouse clicks too, which seems like a bug. The reasoning is understandable and the conclusion is wrong.
What should replace it?
Something clearly visible against every background, thick enough to notice, consistent across links, buttons and fields, with enough contrast. A two or three pixel border in a brand colour works.
Where do sites usually fail?
In the content area. Focus often survives in the navigation, which the theme styled, and disappears in the main content or the form.
Is it worth paying for?
Yes. It is a contained change a developer can make in under an hour, and it converts a site from unusable by keyboard to usable.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Never pressed tab on your own site?
Do it now and watch for something visible to move. Many sites show nothing at all.
West Coast Media Solutions Inc. ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any subdomains, and any related services, applications, or tools where this policy is referenced.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Cookie Policy
1. What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, to provide a better browsing experience, and to supply reporting information to website operators. Cookies are stored in your browser and allow the website or a third-party service to recognize you and make your next visit easier.
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West Coast Media Solutions Inc. uses cookies for several purposes: to ensure the proper functioning and security of our website; to remember your preferences and settings; to understand how visitors navigate and interact with our pages; to analyze website traffic and measure the effectiveness of our content; and to deliver relevant information based on your browsing history and interests.
3. Types of Cookies We Use
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Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your activity tracked. Because there is no universally accepted standard for how to respond to DNT signals, our website does not currently respond to DNT signals. However, you can control tracking through the cookie management options described above.
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9. Impact on Website Functionality
If you choose to disable cookies, some features of our website may not function as intended. This could include the inability to log in, loss of personalization, reduced analytics capabilities, and degraded overall experience. Essential cookies cannot be disabled as they are required for the basic operation of the website.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or cookie practices. Any updates will be posted on this page with a revised effective date. We encourage you to check this page periodically to stay informed about our use of cookies.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
3. Eligibility
You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
5. User Conduct
When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
Any information or materials you submit through the Website's contact forms, email, or other communication channels shall be treated as non-confidential and non-proprietary unless otherwise specified in a separate written agreement. By submitting any such information, you grant the Company a non-exclusive, royalty-free, perpetual right to use, reproduce, modify, and distribute such content for any lawful business purpose.
7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
8. Disclaimer of Warranties
THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
10. Indemnification
You agree to defend, indemnify, and hold harmless West Coast Media Solutions Inc., its directors, officers, employees, agents, successors, and assigns from any claims, damages, obligations, losses, liabilities, costs, and expenses arising from your use of the Website, your violation of these Terms, or your violation of any third-party right.
11. Governing Law and Jurisdiction
These Terms shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any legal action arising from these Terms shall be instituted exclusively in the courts of British Columbia, Canada. You irrevocably waive any objections to jurisdiction and venue in such courts.
12. Changes to These Terms
We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
5. Copyright and Intellectual Property
The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
6. Trademark Notice
All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada