January 13, 2022 · West Coast Media Solutions Inc. · 11 min read
Permissions control what the server may read, write, and execute. A forbidden error usually means a file or folder is set too restrictively, and an upload failure usually means one is not writable.
The error that makes no sense
A page returns forbidden. A folder that worked yesterday will not serve anything. An upload fails with a message about not being able to write.
Nothing has been changed, the file is visibly present in the file manager, and the error is not about the file being missing.
That combination is almost always permissions, which is a concept that never comes up until it does, and then explains several things at once.
It is also one of the few technical subjects where a rough understanding genuinely helps a business owner, because the symptoms are recognisable and the cause is narrow.
What permissions are
Every file and folder on a server carries settings describing who may do what with it.
There are three actions: read it, write to it, and run it. And three groups: the owner, a group, and everybody else.
The web server is frequently in the everybody else category, which is why a file readable by you can still be unreadable by the server serving your site.
Those settings are usually written as three digits, which is where the numbers people quote come from, and the numbers are the reason this looks more complicated than it is.
The two symptoms
Forbidden errors: something is not readable enough.
Upload or save failures: a folder is not writable.
A blank page where a script should run.
Images missing while the page itself loads.
Everything failing after a migration or a restore.
The last is by far the most common cause of somebody encountering this at all, because copying files between servers frequently does not preserve the original settings.
Migrations are the usual trigger
Worth knowing, because it explains why this appears suddenly on a site nobody touched.
Moving a site between hosts, restoring from a backup, or extracting an archive can reset permissions to whatever the process defaults to.
The site then works partially: pages load, images do not, uploads fail, or one folder returns forbidden while the rest is fine.
That partial failure is characteristic and is a strong indication of what happened.
Whoever performed the migration can usually correct it in a few minutes with a bulk change, and it is a reasonable thing to raise with them rather than something you caused.
The conventional settings
Given in outline, because knowing roughly what is normal helps you tell whether something is odd.
Folders are conventionally set so the owner can do everything and others may read and enter them.
Files are conventionally set so the owner can read and write, and others may only read.
Anything more permissive than that, particularly anything writable by everybody, is a security concern rather than a fix, even though it makes an error go away.
The specific numbers vary by host and by configuration, which is why the useful instruction is to match what the working folders on your own server use rather than to apply a value from an article.
A worked example
A business migrated to a new host and the site appeared to work, so the migration was declared finished.
Over the following fortnight two things emerged: nobody could upload an image, and one section of the site returned forbidden.
Because the site was mostly fine, nobody connected the two symptoms, and they were reported separately as a broken uploader and a broken page.
The host identified it in about ten minutes as permissions not preserved during the transfer, and corrected the whole tree.
Both problems disappeared together, which was the confirmation.
The useful lesson was that a migration is not finished when the homepage loads, and the check afterwards should include an upload and a walk through every section.
What not to do
The specific bad advice this subject attracts.
Setting everything to fully open makes almost every permissions error disappear, which is why it is widely suggested and why it appears to work.
It also allows anything running on that server to write to your files, which on shared hosting is a genuine exposure and is the route by which sites get modified without anybody logging in.
Do not apply a blanket permissive setting across the site, and be wary of any instruction to do so.
If a folder genuinely needs to be writable, make that folder writable rather than everything.
When it is not permissions
Worth ruling out, since forbidden errors have other causes.
A security rule or firewall blocking a request, which produces the same message for a different reason.
A configuration file denying access to a directory deliberately.
A missing index file, where the server refuses to list a folder's contents and reports forbidden rather than not found.
And a plugin or security tool restricting access to an area intentionally.
The distinguishing question is whether the problem is one folder or the whole site, and whether it started after a migration, an update, or nothing identifiable.
The counter-case
This is not a subject a business owner needs to administer.
Changing permissions is a legitimate way to break a site or to open it up, and the tools to do it in bulk sit in the same file manager as everything else.
The value of understanding it is diagnostic rather than practical: recognising the symptom, describing it accurately, and knowing it is a routine fix rather than a serious fault.
That turns a support conversation from something is broken into uploads fail and one folder returns forbidden since the migration, which is most of the way to a fix.
Recognise it, report it precisely, and let whoever maintains the site apply the change.
What to do
Note whether it is one folder or the whole site.
Note when it started, and what happened then.
Check whether uploads also fail.
Suspect a recent migration or restore first.
Compare against a working folder rather than a number online.
Never apply a blanket permissive setting.
Describe both symptoms when you report it.
Step seven is what shortens the fix, since the two symptoms together identify the cause immediately and separately they look like two unrelated faults.
Settings on every file and folder describing who may read, write, or run them, for the owner, a group, and everybody else. The web server is often in the last group.
What do they cause when wrong?
Forbidden errors when something is not readable enough, upload failures when a folder is not writable, missing images, or everything failing after a migration.
Why did this start suddenly?
Usually a migration, a restore, or an extracted archive, which can reset permissions to whatever the process defaults to. The resulting partial failure is characteristic.
Should I set everything to fully open?
No. It makes the error disappear and allows anything running on the server to write to your files, which on shared hosting is how sites get modified without anybody logging in.
Is it always permissions?
No. A firewall rule, a deliberate configuration, a missing index file, or a security plugin can all produce forbidden. Whether it is one folder or the whole site helps distinguish them.
Do I need to fix this myself?
No. The value is diagnostic: recognising the symptom and describing it accurately turns a vague support ticket into most of a fix.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Forbidden error since a migration?
Check whether uploads also fail. Those two symptoms together identify the cause immediately.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
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Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada