June 29, 2023 · West Coast Media Solutions Inc. · 11 min read
Find out which are actually opened, stop the rest for two months, and reinstate anything somebody misses. Almost nothing gets missed.
How nine reports accumulate
Each one was set up for a reason, by somebody, at a moment when that question mattered.
None was ever removed, because removing something requires deciding it is unnecessary and nobody wants to be the person who deleted a report.
So they accumulate, arrive on schedule, and are filed unread.
Which costs attention rather than money, and trains everybody to ignore anything that arrives automatically.
Find out which are opened
Check whether the tool records opens.
Ask each recipient directly.
Look at whether anything was ever quoted.
Check the address still belongs to somebody.
The fourth finds the most. Scheduled reports frequently go to people who left, to a shared address nobody monitors, or to somebody's old email, and those are the easiest ones to stop because nobody will notice.
The stop-and-wait method
Which resolves the question without an argument.
Turn off everything except the one or two you know are read.
Wait two months, and reinstate anything somebody asks for.
In practice almost nothing gets asked for, which is the finding.
Where something is missed, the person asking tells you exactly what they wanted, which is more useful than the report was.
Tell people in advance that you are doing it, so a silence is genuine agreement rather than a lapse nobody noticed.
A worked example
A business had eleven scheduled reports going to five addresses.
Two of the addresses belonged to people who had left, one was a shared inbox with several years of unread items in it, and two were current.
They stopped all eleven with a note saying they were reviewing what got read.
Over two months one person asked for one report back, which was the monthly enquiry summary.
The other ten have never been mentioned since.
The whole exercise took twenty minutes and removed something that had been arriving weekly for four years.
The political part
Which is why this does not happen on its own.
Somebody asked for each report, and stopping it can read as a judgement about them or about whether their question mattered.
Frame it as a review of what gets read rather than as a removal, and ask rather than announce where the person is still around.
Most people say they had forgotten it existed, which they had.
Where somebody does want it kept, that is a useful answer and the report stays.
Doing it at a fixed time each year removes the personal element entirely, since it becomes a process rather than a decision about anybody.
Replace rather than remove where you can
Which makes the conversation easier.
Where three reports each answer part of a question, one shorter report answering the whole of it is an improvement rather than a loss.
Offering that is a better position than proposing to stop something.
And where somebody wanted a specific number, putting it in the one report they do read serves them better than a separate delivery.
Consolidation is more acceptable than deletion and produces the same result.
Check what is being paid for
Since some reports have a cost attached.
A supplier producing a monthly report is spending time you are paying for, whether or not anybody reads it.
Ask them what the report costs in their time and whether the same budget could go into work instead.
Most suppliers would rather spend the hours on something useful and have never been given permission to stop reporting.
That conversation frequently produces an hour a month of actual work for no additional cost.
Keep the one that matters
Since the point is not to have none.
One monthly figure, with a comparison, and a sentence about what happened.
Delivered to one person who has agreed to read it, with a pre-agreed response if it moves.
Everything else is either an alert, which arrives only when something is wrong, or a question asked on the day somebody has it.
That arrangement is what the previous four weeks of this have been building toward.
It is also considerably less work to maintain than the nine reports it replaces, which is the part nobody expects.
The same applies to what you send others
Worth turning around, since most businesses both receive and produce reports.
If you send a monthly summary to a client, a partner, or an accountant, the same question applies: does anybody read it.
Ask them directly rather than assuming, since a report nobody reads costs you the time to produce it every month.
Most will say they glance at one figure, which tells you exactly what the report should contain and how short it can be.
That conversation frequently turns an hour of monthly work into five minutes, and improves what the reader gets.
Turn off the automatic ones too
Since scheduled reports are only half of what arrives.
Platforms send their own weekly and monthly summaries by default, and those accumulate as accounts are created and nobody unsubscribes.
Those are the ones filling an inbox with figures nobody asked for, and each has an off switch in the account settings.
Go through them once, at the same time as the scheduled ones, since they are the same problem arriving through a different door.
An inbox where an automated message means something is the objective, and that requires most of them to stop.
The counter-case
Some unread reports are worth keeping.
An automated record accumulating in a folder is an archive, and archives are read once every few years rather than monthly.
Regulated or contractual reporting also has to continue whether or not anybody reads it.
And stopping something without telling anybody first is how a genuinely needed report disappears and nobody realises until it is wanted.
Check who the recipients actually are, stop everything except the one that is read, wait two months, and reinstate what is asked for.
The twenty minutes
List every scheduled report.
Check who each goes to.
Remove addresses of people who left.
Tell everybody you are reviewing.
Stop all but one.
Wait two months.
Reinstate what is asked for.
Step six is the whole method, since two months of silence is better evidence about what a report is worth than any amount of discussion about it.
Each was set up for a reason at a moment when the question mattered, and none was removed because nobody wants to be the person who deleted a report.
How do I find out which are read?
Check whether the tool records opens, ask each recipient, look at whether anything was ever quoted, and check the addresses still belong to somebody.
What finds the most?
Checking the addresses. Reports frequently go to people who left, to a shared inbox nobody monitors, or to somebody's old email.
What is the method?
Stop everything except the one or two known to be read, tell people in advance, wait two months, and reinstate anything asked for. Almost nothing is.
How do I handle the politics?
Frame it as a review of what gets read rather than a removal, and ask rather than announce. Doing it at a fixed time each year removes the personal element.
What about paid reports?
Ask the supplier what the report costs in their time and whether the same budget could go into work. Most would rather spend the hours usefully.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Nine scheduled reports arriving?
Stop all but one for two months and see what anybody asks for. It is usually nothing.
West Coast Media Solutions Inc. ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any subdomains, and any related services, applications, or tools where this policy is referenced.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Cookie Policy
1. What Are Cookies
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West Coast Media Solutions Inc. uses cookies for several purposes: to ensure the proper functioning and security of our website; to remember your preferences and settings; to understand how visitors navigate and interact with our pages; to analyze website traffic and measure the effectiveness of our content; and to deliver relevant information based on your browsing history and interests.
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9. Impact on Website Functionality
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10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or cookie practices. Any updates will be posted on this page with a revised effective date. We encourage you to check this page periodically to stay informed about our use of cookies.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Terms of Use
1. Acceptance of Terms
By accessing and using the website operated by West Coast Media Solutions Inc. ("Company," "we," "us," or "our"), located at westcoastmediasolutions.com (the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, you must discontinue use of this Website immediately. We reserve the right to modify these Terms at any time, and such modifications shall be effective immediately upon posting.
2. Description of Services
West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
3. Eligibility
You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to use this Website or engage our services. By using this Website, you represent and warrant that you meet this eligibility requirement and that you have the legal capacity to enter into a binding agreement.
4. Intellectual Property Rights
All content, materials, features, and functionality on this Website, including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, selection, and arrangement thereof, are the exclusive property of West Coast Media Solutions Inc. or its content suppliers and are protected by Canadian and international copyright, trademark, patent, trade secret, and other intellectual property laws.
5. User Conduct
When using this Website, you agree not to use the Website for any unlawful purpose; attempt to gain unauthorized access to any portion of the Website or any systems connected to it; interfere with or disrupt the operation of the Website; use automated means to access or copy content without our express written consent; collect personal information of other users; impersonate any person or entity; or engage in any activity that could damage or impair the Website.
6. Submissions and Contact Forms
Any information or materials you submit through the Website's contact forms, email, or other communication channels shall be treated as non-confidential and non-proprietary unless otherwise specified in a separate written agreement. By submitting any such information, you grant the Company a non-exclusive, royalty-free, perpetual right to use, reproduce, modify, and distribute such content for any lawful business purpose.
7. Third-Party Links
This Website may contain links to third-party websites that are not owned or controlled by West Coast Media Solutions Inc. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Your use of third-party websites is at your own risk, and we encourage you to read the terms and privacy policies of any websites you visit.
8. Disclaimer of Warranties
THIS WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THIS WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WEST COAST MEDIA SOLUTIONS INC., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY.
10. Indemnification
You agree to defend, indemnify, and hold harmless West Coast Media Solutions Inc., its directors, officers, employees, agents, successors, and assigns from any claims, damages, obligations, losses, liabilities, costs, and expenses arising from your use of the Website, your violation of these Terms, or your violation of any third-party right.
11. Governing Law and Jurisdiction
These Terms shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any legal action arising from these Terms shall be instituted exclusively in the courts of British Columbia, Canada. You irrevocably waive any objections to jurisdiction and venue in such courts.
12. Changes to These Terms
We reserve the right to update or modify these Terms of Use at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes.
Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
2. Responsible for Content
The content of this website is provided by West Coast Media Solutions Inc. The person responsible for the content within the meaning of applicable legislation is the managing director of West Coast Media Solutions Inc., contactable at the registered office address listed above. All editorial content, service descriptions, and portfolio materials are reviewed and approved prior to publication.
3. Content Accuracy and Disclaimer
The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
4. External Links Disclaimer
Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
5. Copyright and Intellectual Property
The content and works created by the operators of this website are subject to Canadian copyright law. Reproduction, editing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Third-party content is identified as such. Should you become aware of a copyright infringement, please notify us accordingly.
6. Trademark Notice
All trademarks, service marks, trade names, logos, and product names appearing on this website are the property of their respective owners. West Coast Media Solutions Inc. and the WCMS logo are trademarks of West Coast Media Solutions Inc. Reference to any products, services, or information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by the company.
7. Professional Liability
Our liability for services rendered is governed by the terms of the individual service agreement executed between the Company and the client. Insurance requirements, where applicable to a particular engagement, are addressed in that agreement.
8. Dispute Resolution
West Coast Media Solutions Inc. endeavours to resolve any disputes arising from or in connection with our services amicably and directly with our clients. If a dispute cannot be resolved informally, it shall be governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. The courts of British Columbia shall have exclusive jurisdiction over any dispute arising from or related to this website or the services provided.
9. Regulatory Compliance
West Coast Media Solutions Inc. operates in compliance with all applicable federal, provincial, and municipal laws and regulations, including but not limited to Canada's Anti-Spam Legislation (CASL), the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), the Competition Act, and all applicable advertising standards as set forth by Ad Standards Canada.
10. Limitation of Liability
To the fullest extent permitted by applicable law, West Coast Media Solutions Inc. and its officers, directors, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages arising from or related to your use of the website, including but not limited to loss of data, loss of income, or loss of business opportunity, even if we have been advised of the possibility of such damages.
11. Severability
If any provision of these Legal Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall continue in full force and effect.
12. Contact
If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada