Find out which are actually opened, stop the rest for two months, and reinstate anything somebody misses. Almost nothing gets missed.

How nine reports accumulate

Each one was set up for a reason, by somebody, at a moment when that question mattered.

None was ever removed, because removing something requires deciding it is unnecessary and nobody wants to be the person who deleted a report.

So they accumulate, arrive on schedule, and are filed unread.

Which costs attention rather than money, and trains everybody to ignore anything that arrives automatically.

Find out which are opened

The fourth finds the most. Scheduled reports frequently go to people who left, to a shared address nobody monitors, or to somebody's old email, and those are the easiest ones to stop because nobody will notice.

The stop-and-wait method

Which resolves the question without an argument.

Turn off everything except the one or two you know are read.

Wait two months, and reinstate anything somebody asks for.

In practice almost nothing gets asked for, which is the finding.

Where something is missed, the person asking tells you exactly what they wanted, which is more useful than the report was.

Tell people in advance that you are doing it, so a silence is genuine agreement rather than a lapse nobody noticed.

A worked example

A business had eleven scheduled reports going to five addresses.

Two of the addresses belonged to people who had left, one was a shared inbox with several years of unread items in it, and two were current.

They stopped all eleven with a note saying they were reviewing what got read.

Over two months one person asked for one report back, which was the monthly enquiry summary.

The other ten have never been mentioned since.

The whole exercise took twenty minutes and removed something that had been arriving weekly for four years.

The political part

Which is why this does not happen on its own.

Somebody asked for each report, and stopping it can read as a judgement about them or about whether their question mattered.

Frame it as a review of what gets read rather than as a removal, and ask rather than announce where the person is still around.

Most people say they had forgotten it existed, which they had.

Where somebody does want it kept, that is a useful answer and the report stays.

Doing it at a fixed time each year removes the personal element entirely, since it becomes a process rather than a decision about anybody.

Replace rather than remove where you can

Which makes the conversation easier.

Where three reports each answer part of a question, one shorter report answering the whole of it is an improvement rather than a loss.

Offering that is a better position than proposing to stop something.

And where somebody wanted a specific number, putting it in the one report they do read serves them better than a separate delivery.

Consolidation is more acceptable than deletion and produces the same result.

Check what is being paid for

Since some reports have a cost attached.

A supplier producing a monthly report is spending time you are paying for, whether or not anybody reads it.

Ask them what the report costs in their time and whether the same budget could go into work instead.

Most suppliers would rather spend the hours on something useful and have never been given permission to stop reporting.

That conversation frequently produces an hour a month of actual work for no additional cost.

Keep the one that matters

Since the point is not to have none.

One monthly figure, with a comparison, and a sentence about what happened.

Delivered to one person who has agreed to read it, with a pre-agreed response if it moves.

Everything else is either an alert, which arrives only when something is wrong, or a question asked on the day somebody has it.

That arrangement is what the previous four weeks of this have been building toward.

It is also considerably less work to maintain than the nine reports it replaces, which is the part nobody expects.

The same applies to what you send others

Worth turning around, since most businesses both receive and produce reports.

If you send a monthly summary to a client, a partner, or an accountant, the same question applies: does anybody read it.

Ask them directly rather than assuming, since a report nobody reads costs you the time to produce it every month.

Most will say they glance at one figure, which tells you exactly what the report should contain and how short it can be.

That conversation frequently turns an hour of monthly work into five minutes, and improves what the reader gets.

Turn off the automatic ones too

Since scheduled reports are only half of what arrives.

Platforms send their own weekly and monthly summaries by default, and those accumulate as accounts are created and nobody unsubscribes.

Those are the ones filling an inbox with figures nobody asked for, and each has an off switch in the account settings.

Go through them once, at the same time as the scheduled ones, since they are the same problem arriving through a different door.

An inbox where an automated message means something is the objective, and that requires most of them to stop.

The counter-case

Some unread reports are worth keeping.

An automated record accumulating in a folder is an archive, and archives are read once every few years rather than monthly.

Regulated or contractual reporting also has to continue whether or not anybody reads it.

And stopping something without telling anybody first is how a genuinely needed report disappears and nobody realises until it is wanted.

Check who the recipients actually are, stop everything except the one that is read, wait two months, and reinstate what is asked for.

The twenty minutes

  1. List every scheduled report.
  2. Check who each goes to.
  3. Remove addresses of people who left.
  4. Tell everybody you are reviewing.
  5. Stop all but one.
  6. Wait two months.
  7. Reinstate what is asked for.

Step six is the whole method, since two months of silence is better evidence about what a report is worth than any amount of discussion about it.

Why they go unread in the first place is covered in the dashboard nobody opens.


Frequently asked questions

How do reports accumulate?

Each was set up for a reason at a moment when the question mattered, and none was removed because nobody wants to be the person who deleted a report.

How do I find out which are read?

Check whether the tool records opens, ask each recipient, look at whether anything was ever quoted, and check the addresses still belong to somebody.

What finds the most?

Checking the addresses. Reports frequently go to people who left, to a shared inbox nobody monitors, or to somebody's old email.

What is the method?

Stop everything except the one or two known to be read, tell people in advance, wait two months, and reinstate anything asked for. Almost nothing is.

How do I handle the politics?

Frame it as a review of what gets read rather than a removal, and ask rather than announce. Doing it at a fixed time each year removes the personal element.

What about paid reports?

Ask the supplier what the report costs in their time and whether the same budget could go into work. Most would rather spend the hours usefully.

West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.

Nine scheduled reports arriving?

Stop all but one for two months and see what anybody asks for. It is usually nothing.

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