February 9, 2021 · West Coast Media Solutions Inc. · 12 min read
Delete the warm-up paragraphs, the restatements, and every qualifier. Then read it aloud and cut anything you stumble over. Most drafts lose about forty percent and lose nothing else.
Why first drafts are long
Because writing and thinking happen simultaneously, and the record of the thinking ends up in the document.
You work out what you mean by writing three versions of it, and all three are still there.
You warm up for two paragraphs before reaching the point, which is a normal part of getting started and no part of the finished piece.
None of that is bad writing. It is the debris of composition, and the edit is the job of removing it rather than a judgement on the draft.
Cutting is not polishing
Most people editing their own work rewrite sentences: better words, smoother transitions, a stronger verb.
That is polishing, it takes a long time, and it improves a piece marginally.
Cutting removes whole sentences, paragraphs, and sections. It takes twenty minutes and improves a piece substantially.
Do the cutting first, because a great deal of what you would have carefully polished is about to be deleted, and polishing it first makes it harder to delete.
The first thing to delete
The opening, usually the first two paragraphs, and often the first three.
Almost every draft begins with context explaining why the subject matters, and the reader arrived because it already matters to them.
Find the first sentence that says something specific and start there. The material above it was you getting up to speed.
This one habit accounts for a large share of the improvement available, and it feels wrong every time, because the deleted paragraphs are often perfectly well written.
What comes out next
Restatements: the same point made again in different words.
Throat-clearing: it is worth noting that, it should be said.
Signposting that describes structure rather than content.
Background the reader already has.
The summary paragraph that repeats what was just said.
The second category removes the most words for the least loss. A qualifier is usually a hedge against a claim you should either make or drop.
Read it aloud
The most effective test available and the one people skip because it feels foolish.
Anywhere you stumble, run out of breath, or have to reread a clause is a problem in the writing rather than in your reading.
Long sentences reveal themselves immediately. So do phrases that look reasonable and turn out to be unsayable, which are common in professional writing.
It takes about the length of the piece, it requires nothing, and it catches more than any amount of silent rereading.
A worked example
A consultant's draft about choosing between two approaches ran to nineteen hundred words.
The first three paragraphs explained why the decision was important, which the reader knew, since nobody arrives at that page casually.
Two sections covered the same ground from different angles because they had been written a week apart.
A closing summary restated the four points immediately after making them.
Cutting those, with no rewriting at all, produced eleven hundred words.
Reading it aloud found eight sentences that could not be said in one breath, which were split.
The finished piece was around a thousand words, took forty minutes to edit, and was better in every respect than the version that had taken three hours to write.
The forty percent rule
As a working target, expect to lose about forty percent of a first draft.
That figure is useful precisely because it is uncomfortable. It gives you permission to delete aggressively rather than defending each sentence individually.
If you cut ten percent you have tidied. If you cut forty you have edited.
Where a draft genuinely cannot lose that much, it is usually because it was written from a clear outline, which is the other way to arrive at the same place.
Save what you cut
Not in the document, but in a separate file.
Two practical reasons. Deleting is much easier when it is not permanent, and reluctance to delete is mostly reluctance to lose something.
And the cut material is frequently the start of another piece. The section that did not belong is often a subject in its own right, and a paragraph on a tangent is sometimes the best thing in the draft.
A file of offcuts becomes a surprisingly good source of topics after a year.
Leave a day if you can
Editing immediately after writing is the hardest version of the job, because you still remember what you meant and read it into sentences that do not say it.
A day is enough for that to fade. Two is better.
Where the schedule does not allow it, the substitutes are reading aloud, changing the font, or reading it on a different device, all of which disrupt the familiarity enough to help a little.
None of them work as well as time, which is one argument for writing in batches rather than on the day of publication.
Cutting something you did not write
Editing a colleague's draft is the same mechanical job with a social problem attached, and the social problem is what makes people polish instead of cut.
Say what you are doing before you start. An edit that arrives unannounced with forty percent removed reads as a verdict on the writing, which it is not.
Cut on a copy and keep the original, so the conversation is about two versions rather than about damage.
Give reasons that point at the reader instead of the sentence. This section repeats the one above it is a fact about the draft; this section is weak is an opinion about the writer.
And leave the arguable cuts in as suggestions rather than deleting them outright. The clear ones, warm-up paragraphs, restatements, and stray qualifiers, are rarely defended by anybody once they are pointed out.
The counter-case
Cutting can be taken too far, and the failure mode is real.
A piece reduced to pure assertion, with every example, qualification, and worked case removed, is shorter and less convincing, because the removed material was the evidence.
Genuine hedging also has a place. Where something depends on circumstances, saying so is accuracy rather than throat-clearing, and deleting it produces a confident sentence that is wrong.
The test is what a sentence does for the reader. Examples, exceptions, and honest caveats earn their space. Restatement, warm-up, and hedging against a claim you are unwilling to make do not.
The edit
Leave it a day where possible.
Delete the opening until the first specific sentence.
Remove restatements and the closing summary.
Strip every qualifier and put back only the ones that are true.
Read it aloud and fix whatever you stumble on.
Check you kept the examples and the exceptions.
Keep the offcuts in a separate file.
Forty minutes, and it does more for a piece than another three hours of writing would.
Because writing and thinking happen at once, so the record of the thinking stays in the document: three versions of the same point and two paragraphs of warming up.
What should I cut first?
The opening. Almost every draft begins by explaining why the subject matters, and the reader already knows. Start at the first specific sentence.
How much should I cut?
About forty percent of a first draft. Ten percent is tidying. The figure is useful because it is uncomfortable enough to permit real deletion.
Is cutting the same as editing sentences?
No. Polishing improves a piece marginally and takes hours. Cutting removes whole sections, takes twenty minutes, and improves it substantially. Cut first.
What is the best way to catch problems?
Read it aloud. Anywhere you stumble or run out of breath is a fault in the writing, and it catches more than any amount of silent rereading.
Can you cut too much?
Yes. Removing every example, exception, and honest caveat leaves assertion without evidence. Those earn their space; restatement and warm-up do not.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Draft feeling flabby?
Delete the first three paragraphs, strip the qualifiers, read it aloud. Forty minutes, forty percent shorter, better.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada