March 9, 2023 · West Coast Media Solutions Inc. · 11 min read
Test it on your own expertise where you can grade the answer. That calibration is the only reliable guide to how far to trust it elsewhere.
The problem with judging it
Everything it produces reads as competent, so there is no signal to judge by.
Which means most people form an impression from the areas they know least about, where it appears impressive precisely because they cannot see the errors.
The only place you can grade it accurately is a subject you know properly.
Which for most people is their own trade, and almost nobody thinks to test it there.
How to run the test
Ask a question a customer actually asks.
Then ask a harder one only a professional would.
Ask about an edge case you have handled.
Ask what it would cost, in your area.
Ask about a local requirement.
The progression matters more than any single question. The first is usually answered well, and the point of the exercise is finding where along that sequence the quality falls away, since that boundary is what you are trying to locate.
What you will probably find
Since the pattern is fairly consistent across trades.
General questions are answered well, accurately, and in a reasonable order.
Intermediate questions are answered plausibly with an error or two that a customer would not catch and you will.
Specialist questions produce something confident and wrong, or right in outline and wrong in the detail that matters.
And anything local, current, or priced is unreliable in a way that has nothing to do with the subject.
Knowing roughly where your own boundary sits is the output of the exercise.
A worked example
A tradesman asked it the five questions his customers ask most and found the answers good, in some cases better ordered than his own explanations.
He then asked about a situation he deals with several times a year, and the answer was confident, well written, and would have caused damage if followed.
Asking about the applicable local requirement produced something that was accurate for a different jurisdiction.
He concluded he could use it for customer-facing explanations of ordinary matters and not for anything technical or local.
That is a more useful conclusion than any general advice about these tools, because it is calibrated to his work.
The whole exercise took half an hour.
Then apply it to the other direction
Which is the reason to do this at all.
If it is wrong in the way you found in your own field, it is wrong the same way in fields you cannot check.
So an answer about accounting, employment, or marketing that reads as authoritative is probably accurate in outline and unreliable in the detail, in exactly the pattern you just observed.
That is the calibration, and it is more useful than any confidence figure.
It also means you should be most careful precisely where you feel most impressed, which is counterintuitive and correct.
Somebody in that other field would find the same boundary you found in yours.
Test it again periodically
Since these tools change and the calibration goes stale.
Keep the five questions you used and rerun them every few months.
That gives you a direct comparison rather than an impression of whether it has improved.
It also catches the case where a new version is better in general and still wrong on the specific thing that matters to you.
Write the questions down somewhere, since reconstructing them later produces a different test.
Use it as a training exercise
A secondary benefit worth taking.
Reading a competent general answer to a question you answer daily frequently shows a better way of explaining it.
The structure, the order, and the analogy are sometimes better than what you say by habit.
Take those and discard the substance, which is the opposite of the usual use and is where the value sits for an expert.
Several people have improved how they explain their own work this way without using a word of the output.
Ask somebody else to test their field
Since one person's calibration is one data point.
If you have a contact in accounting, law, or another trade, ask them to run the same exercise and tell you where their boundary was.
The pattern is usually similar, which is itself informative.
Where somebody reports it as reliable throughout their field, that is worth probing, since it more often means the questions were general than that the tool was strong.
This is a short conversation and it corrects the impression most people carry.
Notice how it responds when you push back
Part of the same test and worth doing deliberately.
Tell it that one of its correct answers is wrong and see what happens.
It will frequently apologise and revise, producing a new answer that agrees with you, which means agreement from it is not evidence of anything.
That matters most when you are using it to check your own reasoning, since it will tend to confirm whatever position you appear to hold.
Ask it to argue against your view specifically, rather than asking whether your view is right, which is the only way to get resistance out of it.
The counter-case
Your field may not generalise.
A trade with little written about it will be handled worse than a well-documented profession, so a poor result in one does not predict the other.
Expertise also makes people harsh markers, and an answer you judge inadequate may be entirely sufficient for the customer who asked.
And the tools improve, so a test from six months ago describes something that no longer exists.
Ask five questions of increasing difficulty in your own field, find where quality falls away, and apply that boundary elsewhere.
The half hour
Write five questions, easy to hard.
Include one edge case you have handled.
Include one local requirement.
Grade each answer.
Note where quality falls away.
Apply that boundary to other subjects.
Keep the questions and rerun them.
Step six is the whole purpose, since the alternative is judging a tool entirely by how it performs on subjects where you cannot tell whether it is right.
Because everything it produces reads as competent, so people form an impression from the subjects they know least about, where it appears impressive precisely because errors are invisible.
How should I test it?
Five questions of increasing difficulty in your own field: one a customer asks, one only a professional would, an edge case you have handled, a cost, and a local requirement.
What will I probably find?
General questions answered well, intermediate ones answered plausibly with errors you catch and a customer would not, and specialist or local questions confidently wrong.
What do I do with that?
Apply the boundary elsewhere. If it fails that way in your field, it fails the same way in fields you cannot check, including the ones where it impressed you.
How often should I retest?
Every few months, using the same written questions, so you get a direct comparison rather than an impression of whether it has improved.
Is there a side benefit?
Yes. A competent general answer to a question you answer daily frequently shows a better structure or analogy, which is worth taking even when the substance is discarded.
West Coast Media Solutions Inc. provides web design, web development, hosting, digital marketing, and business consulting to organisations across Canada, drawing on more than twenty-five years in the field.
Impressed by what it told you about something outside your field?
Ask it five hard questions about your own trade first. That tells you how to read the rest.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
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West Coast Media Solutions Inc. provides digital marketing and web design services including, but not limited to, search engine optimization, search engine marketing, social media marketing, rich media advertising, programmatic media buying, digital consulting, and custom website design and development. The information presented on this Website is intended for general informational purposes and does not constitute a binding offer, contract, or guarantee of results.
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Effective Date: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada
Legal Terms
1. Company Information
This website is owned and operated by West Coast Media Solutions Inc., a corporation incorporated federally under the Canada Business Corporations Act (corporation number 641461-3) and extraprovincially registered in British Columbia (registration number A0143178). Our registered office is located at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
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The contents of this website have been prepared with the utmost care. However, West Coast Media Solutions Inc. cannot guarantee the accuracy, completeness, or timeliness of the content provided. All information is subject to change without notice. We are not obligated to monitor transmitted or stored third-party information, nor to investigate circumstances that indicate unlawful activity. If we become aware of any such infringements, we will remove the content immediately.
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Our website contains links to external websites of third parties over whose content we have no influence. We cannot assume any liability for third-party content. The respective provider or operator of the linked pages is always responsible for the content of those pages. Linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. Permanent monitoring of linked pages is not reasonable without concrete evidence of a violation.
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If you have any questions regarding these Legal Terms, please contact West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada. Telephone: (800) 959-4590.
Last updated: April 2026
Accessibility Statement
1. Our Commitment
West Coast Media Solutions Inc. is committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone who visits our website and strive to conform to applicable accessibility standards and guidelines. We believe the internet should be available and accessible to anyone, and we are committed to providing a website that is accessible to the widest possible audience.
2. Standards and Guidelines
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, published by the World Wide Web Consortium (W3C). These guidelines provide a framework for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines also helps make web content more usable for all users.
3. Measures Taken
To ensure accessibility, we have implemented the following measures across our website: semantic HTML5 markup for proper document structure and screen reader compatibility; descriptive alt text for all meaningful images; sufficient color contrast ratios between text and background elements; keyboard-navigable interface elements including menus, links, buttons, and form fields; clear and consistent navigation structure throughout all pages; responsive design that adapts to different screen sizes, devices, and zoom levels; and descriptive link text that provides context about link destinations.
4. Assistive Technology Compatibility
Our website is designed to be compatible with commonly used assistive technologies, including screen readers such as JAWS, NVDA and VoiceOver, screen magnification software, speech recognition software, and alternative input devices. We build to accessibility standards and use automated testing tools during development. Where a specific assistive technology presents a barrier, we welcome reports so we can address it.
5. Multimedia Content
We strive to ensure that multimedia content on our website is accessible. Where video or audio content is provided, we aim to include captions, transcripts, or audio descriptions as appropriate. Images used for decorative purposes are marked accordingly so they do not interfere with screen reader navigation.
6. Document Accessibility
We are working to ensure that downloadable documents and files published on our website are accessible. Where possible, we provide content in accessible HTML format in addition to or instead of PDF format. For PDF documents, we strive to ensure they are properly tagged and structured for assistive technology access.
7. Third-Party Content
Our website may include content or functionality provided by third-party services, including embedded videos, social media feeds, analytics tools, and web fonts. While we make every effort to select accessible third-party solutions, we cannot guarantee that all third-party content meets accessibility standards. We welcome feedback on any third-party content that may present accessibility barriers.
8. Ongoing Efforts
Accessibility is an ongoing effort. We regularly review our website for accessibility issues, train our content team on accessibility best practices, incorporate accessibility testing into our development workflow, conduct periodic audits using both automated tools and manual testing, and monitor feedback from users to identify areas for improvement. We are committed to addressing any issues promptly and transparently.
9. Known Limitations
Despite our best efforts, some content on our website may not yet be fully accessible. We are aware that older content, certain complex interactive elements, and some third-party integrations may present challenges. We are actively working to address these limitations and improve accessibility across all areas of our website. If you encounter a specific barrier, please let us know so we can prioritize a solution.
10. Feedback and Contact
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have suggestions for improvement, or need assistance accessing any content or functionality, please contact us. You can reach West Coast Media Solutions Inc. at 2400 - 1111 West Georgia Street, Vancouver, BC V6E 4S4, Canada, or by telephone at (800) 959-4590. We aim to respond to accessibility feedback within 5 business days and to resolve reported issues as quickly as possible.
Last updated: April 2026 | West Coast Media Solutions Inc., Vancouver, BC, Canada